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Imagine yourself entering a virtual showroom from the comfort of your own home, where you can touch, feel, and inspect objects from every angle. It sounds futuristic, doesn't it? The technology of the future, known as augmented reality (AR), has arrived. You can provide your consumers with an immersive shopping experience that surpasses static images and videos by including augmented reality (AR) and 3D product views in your WooCommerce store.
Are you ready to implement augmented reality and 3D product views in your WooCommerce store? We'll take you through every step of the procedure in this detailed tutorial, from setting up your WooCommerce settings to getting your 3D models ready.
Let’s get started.
To understand augmented reality, imagine yourself wearing a set of glasses that allow you to view objects that are not physically present in your environment. For example, suppose you're sitting in your hall and want to see what a round dining table looks like. Augmented reality allows you to visualize the round dining table without physically bringing it into your hall.
AR simply mixes virtual objects into the physical world using instantaneous visual and aural sensors. You must have used Snapchat and Instagram filters that give you bunny ears and dog whiskers. This is a fantastic example of augmented reality.
You should use a 3D product viewer in your WooCommerce store for the following reasons.
See objects in Detail: Compared to static images, 3D viewers offer a more realistic and dynamic experience by enabling users to zoom in, spin, and examine objects from all angles. This is especially useful for products with elaborate details or those that are complex.
Increased Purchase Confidence: Customers are better equipped to make educated judgments when they are able to closely inspect things in three dimensions (3D). Because of unfulfilled expectations, this may result in lower returns.
Enhanced Engagement: By keeping visitors on your product pages longer, interactive 3D models can create a more interesting purchasing environment.
Increased Conversion Rates: Research indicates that buyers who view 3D products are more likely to convert since they feel more secure about their purchases.
Decreased Product Returns: Customers are less likely to return items because they were misled about their size, style, or functionality when they had a chance to inspect them thoroughly beforehand.
Competitive advantage: You can differentiate yourself from rivals that just use static photographs by providing 3D product views, which may draw more customers to your store.
Updating your WooCommerce store with a 3D product view that incorporates augmented reality (AR) can greatly improve the buying experience by giving customers an immersive way to view products. Here is an in-depth guide on how to do this:
Several plugins can let you integrate 3D models and augmented reality into your WooCommerce business. Some prominent alternatives are:
To install the plugin,
To configure the plugin
If your plugin supports AR, make sure it's enabled and correctly set up.
Enable AR: In the plugin settings, search for options relevant to AR functionality. You can use a WebAR plugin for the same. Enable AR on supported devices (usually via a toggle switch or checkbox).
Configure AR settings: Configure the AR settings to specify how the AR experience should function (for example, auto-detect AR-compatible devices, display AR buttons, and so on).
Preview the product: Check the product page on your website to make sure the 3D model loads properly. Test the model's interactivity, including rotation, zooming, and any hotspots or annotations.
Test AR functionality:
Optimize 3D models: Make sure your 3D models are optimized for web performance to reduce loading times. Use Blender or internet optimization services to minimize file sizes without sacrificing quality.
Test with many devices: Test the 3D and AR experiences on a variety of devices and browsers to guarantee compatibility and functionality.
Here are some of the factors that you should consider while choosing the best WebAR plugin for your woocommerce store:
The format of the 3D model supported by WooCommerce AR depends on the plugin you use. However, some common 3D model formats that are supported include GLB, GLTF, USDZ, DAE, DXF, etc.
Yes, there may be an extra cost of adding a 3D product viewer with AR in your WooCommerce store. This depends on the plug-in you use, as there are both free and paid plug-ins available for this purpose.
Some of the WebAR plugins available for 3D product viewing in the WooCommerce store are AR For WooCommerce, CartMagician, Aryel AR/3D product viewer, Webkul WooCommerce WebAR (Augmented Reality) Product, BitBute, etc.
WebAR, or Web Augmented Reality, is a technology that enables users to experience augmented reality (AR) directly through their web browsers, eliminating the need to download a separate program.
Yes, WooCommerce supports 3D product plugins for most of the products
Some other platforms that use 3D product viewing with AR are Shopify, IKEA, etc.
Ashutosh is a Postgraduate in Engineering and has years of experience in content writing across wide domains, including educational and e-commerce.