Looking to boost sales, attract more customers, and build brand loyalty for your e-commerce store? Offering gift cards is one of the easiest and most effective ways to achieve all of these goals. Gift card apps for e-commerce allow customers to purchase, send, and redeem gift cards effortlessly—whether physical or digital—while providing you with seamless management tools.
If you've ever struggled to find the perfect gift, gift cards are the go-to solution. But for e-commerce stores, they offer even more: 61% of gift card users spend more than the card’s value, driving extra revenue for your business. Keep reading to discover how gift card apps can help take your e-commerce store to the next level.
In this blog, we'll explore the best gift card apps for e-commerce that can help your business grow. These apps integrate with platforms like Shopify and come with features such as customizable designs, bulk gifting, and loyalty rewards to enhance the shopping experience.
What are Gift Card Apps?
Gift card apps are software tools designed to help e-commerce businesses create, sell, and manage digital and physical gift cards. These apps enable store owners to offer gift cards as a product, allowing customers to purchase them for personal use or as gifts for others. Gift card apps integrate easily with your e-commerce platform (such as Shopify, WooCommerce, or BigCommerce) and streamline the entire process—from customization to delivery and redemption.
These apps come with features like customizable card designs, automated delivery, and secure payment processing. Some even allow businesses to offer loyalty rewards, promotions, or discounts linked to gift card purchases, making them a flexible and effective tool for any online store.
Why are Gift Cards Important for E-commerce?
Gift cards are not just a great way for customers to buy presents—they are a powerful tool for e-commerce businesses. Here’s why they’re so important:
- Boosts Sales and Revenue Gift cards encourage customers to spend more than the value of the card. In fact, studies show that 61% of customers spend more than the card’s value, often averaging an additional $31.75. This means that for every gift card sold, your business can expect a boost in revenue from the extra spending.
- Attracts New Customers Gift cards can help you reach new customers. When someone buys a gift card for a friend or family member, that person is likely to make a purchase from your store for the first time. This can turn a one-time visitor into a repeat customer if their experience is positive.
- Enhances Brand Awareness When customers give gift cards as gifts, your store's name gets shared with a wider audience. This is especially useful for growing brand recognition and reaching people who may not have otherwise discovered your business.
- Encourages Repeat Purchases Gift cards can drive repeat business. When a customer redeems a gift card, they’re likely to browse your store and purchase additional items, further boosting your sales. Plus, gift cards have a longer lifespan compared to other promotions, which means customers may return to use their balance months later.
- A Simple and Secure Payment Option Gift cards offer a simple and secure payment method for customers, which is especially appealing to those who are uncomfortable using credit cards or want to stick to a budget. They also make a great solution for last-minute gifts.
- Easy Integration with Your Store Gift card apps seamlessly integrate with most e-commerce platforms, allowing you to easily set up gift card options on your website. This reduces the technical hassle and gives you a ready-to-go solution without needing to invest in custom development.
Top Gift Card Apps for Ecommerce Stores
Gift card apps are a great way to boost your e-commerce business by offering customers a simple and convenient way to buy and gift products. Whether you’re looking for apps to integrate with platforms like Shopify or standalone solutions, there are plenty of options to choose from. Here’s a detailed look at some of the top gift card apps for e-commerce stores.
Shopify Gift Card Apps
Shopify is one of the most popular e-commerce platforms, and it also offers built-in support for gift cards. If you're using Shopify, several gift card apps can help you manage and sell gift cards easily. These apps integrate seamlessly with your store and provide customers with a hassle-free way to buy and redeem gift cards.
The native Shopify app allows you to create, customize, and sell gift cards right from your store. You can design cards, set their value, and let customers purchase them directly from your store.
Govalo Gift Card Suite: Features and Benefits
Govalo is a comprehensive gift card app that allows you to sell both physical and digital gift cards. It integrates with Shopify to offer custom designs, automated delivery, and flexible card values. Govalo also provides branded emails, enabling you to deliver gift cards directly to customers with your brand’s look and feel.
Features:
- Customizable gift card designs
- Automated email delivery
- Flexible redemption options
- Easy integration with Shopify
Vify Professional Gift Cards: A Comprehensive Solution
Vify Professional Gift Cards offers a robust and user-friendly solution for e-commerce stores looking to sell and manage gift cards. This app integrates well with Shopify, allowing you to create digital gift cards that are easy to send and redeem.
Features:
- Digital and physical gift card options
- Instant delivery
- Easy setup and management
- Multi-currency support
GV: Gift Cards Loyalty Rewards - Boost Customer Retention
GV offers a gift card app that goes beyond simple card sales by integrating a loyalty rewards program. Customers who purchase gift cards can earn points, which can then be used for discounts or future purchases. This app helps increase retention by offering both gift cards and loyalty rewards in one seamless solution.
Features:
- Gift cards with loyalty rewards
- Automated rewards tracking
- Simple integration with e-commerce stores
- Helps increase customer retention
Gift Card Factory: Easy Setup and Management
Gift Card Factory is a user-friendly gift card app designed for ecommerce store owners who want an easy way to create and manage gift cards. The app’s simple interface allows you to set up gift cards quickly and customize their designs to fit your branding.
Key features:
- Easy to set up
- Customizable designs
- Simple integration with Shopify and other platforms
- Secure payment processing
Giftkart: Gift Cards & Cashback
Giftkart combines gift card apps with cashback rewards, offering both physical and digital gift cards. Customers who buy gift cards through Giftkart can also earn cashback, which can be used for future purchases. This encourages repeat business and increases customer lifetime value.
Features:
- Gift cards and cashback promotions
- Easy management of transactions
- Integrates with multiple platforms like Shopify and WooCommerce
Fondue CashBack Promotions: Reward Your Customers
Fondue is a unique gift card app that focuses on cashback promotions. It helps businesses set up reward systems for customers who buy or redeem gift cards. Customers earn cashback on their purchases, making them more likely to return and shop again.
Key Features:
- Integrates gift cards with cashback promotions
- Customer reward system
- Increases customer loyalty
Loopz Gift Cards: Simple Integration for Ecommerce Stores
Loopz offers a simple yet effective gift card app for e-commerce stores, focusing on easy integration and setup. It helps businesses sell both physical and digital gift cards while providing a streamlined process for customers.
Features:
- Easy integration with your ecommerce platform
- Digital and physical card options
- Customizable designs and values
- Fast and secure transaction processing
Go Gift Cards: Seamless Experience for Customers
Go Gift Cards is a powerful gift card app designed to provide a seamless experience for customers. This app offers a smooth checkout process for gift card purchases, ensuring that customers can easily buy, send, and redeem their gift cards without any hassle.
Features:
- Simple and fast user experience
- Customizable cards and messages
- Easy integration with online stores
- Excellent customer support
Datora | Bulk Gift Cards: Efficient Gift Card Fulfillment
Datora offers a gift card app focused on bulk fulfillment, making it ideal for businesses that sell large quantities of gift cards. Whether you need to offer bulk gift cards for corporate clients, promotions, or special events, Datora can handle it all.
Features:
- Bulk gift card purchases
- Corporate gifting solutions
- Easy management and fulfillment
- Fast integration with ecommerce platforms
Rise.ai
Rise.ai is an advanced gift card app that helps businesses scale their gifting operations. It offers features like gift card automation, store credit, and loyalty rewards—all in one place. The app integrates smoothly with Shopify and helps e-commerce businesses grow by offering a flexible and customizable gifting solution.
Features:
- Gift card automation
- Store credit and loyalty rewards
- Customizable options
- Integration with Shopify and other e-commerce platforms
How to Choose the Right Gift Card App for Your Ecommerce Store
Choosing the right gift card app for your e-commerce store is an important decision that can directly impact your sales, customer experience, and overall business growth. With so many options available, it’s essential to consider key factors that align with your business needs. Here’s a guide to help you select the perfect gift card app for your store.
When choosing a gift card app, keep the following factors in mind to ensure you’re selecting the best option for your business:
Customization Options
Every brand is unique, and your gift card app should allow you to customize your gift cards' design, look, and feel to match your brand identity. Look for apps that offer customizable card designs, messages, and even the option to create branded emails that match your store’s theme.
Ease of Use
A gift card app should be simple to set up and easy for both you and your customers to use. The app should have an intuitive interface that makes creating, managing, and tracking gift card purchases easy. Look for user-friendly apps with minimal learning curves and clear instructions.
Payment Options and Security
Your gift card app should offer secure payment processing options to ensure that transactions are safe for both you and your customers. Make sure the app is compatible with your existing payment system and provides safe, encrypted transactions to protect sensitive customer information.
Delivery Methods
Depending on your customer base, you may need a gift card app that offers both physical and digital gift card options. A good app should let you create and send digital cards instantly via email or SMS, while also giving customers the option to purchase physical cards for in-store or online use.
Support for Loyalty Programs
Some gift card apps allow you to integrate loyalty or reward programs, where customers can earn points for purchasing or using gift cards. This can boost customer retention and increase the likelihood of repeat purchases. Choose an app that supports this feature if you want to promote customer loyalty.
Scalability
As your e-commerce store grows, your gift card app should be able to scale with it. Make sure the app can handle increasing sales, larger order volumes, and more complex features as your business expands.
Cost and Pricing Plans
Some gift card apps charge monthly subscription fees, while others may take a percentage of each gift card sale. Be sure to choose an app that fits your budget and offers a pricing structure that makes sense for your business. Look out for hidden fees or additional costs for certain features.
Integration with E-commerce platforms
One of the most important factors to consider when selecting a gift card app is how well it integrates with your existing e-commerce platform. If you’re running a store on Shopify (or any other popular platform), the gift card app you choose must integrate seamlessly with your store’s backend.
Here’s why integration is important:
Seamless User Experience
A well-integrated gift card app allows customers to purchase, redeem, and track their gift cards without any friction. For example, when customers purchase a gift card, it should show up immediately in their order history, and they should receive the gift card in their email inbox within minutes. This creates a smooth shopping experience and increases customer satisfaction.
Easy Gift Card Management
Integration with platforms like Shopify makes it easier for you to manage gift card sales, track redemptions, and adjust balances. For example, you’ll be able to view and process all gift card transactions directly from your Shopify dashboard, saving you time and effort.
Automated Features
Many gift card apps that integrate with Shopify offer automated features, such as instant email delivery of digital gift cards and automatic updates to gift card balances. These time-saving features are invaluable for busy e-commerce store owners.
Sales and Marketing Integration
Integrated gift card apps also allow you to use the data collected from gift card sales in your marketing campaigns. For example, you can set up automated email marketing flows that remind customers to redeem their gift cards, or you can offer discounts or promotions to people who buy gift cards during certain seasons.
Flexibility for Expansion
As your e-commerce store grows, you might want to add new features or expand to other platforms. A gift card app that integrates well with Shopify also makes it easier to integrate with other platforms in the future, allowing for scalability and flexibility as your business evolves.
Conclusion
Offering gift cards is an excellent way to boost sales, attract new customers, and build brand loyalty for your e-commerce store. By choosing the right gift card app that suits your business needs, you can easily create, manage, and track gift cards, providing a seamless experience for your customers.
Additionally, for high-quality dropshipping products, consider Spocket. It integrates effortlessly with Shopify, offering a range of premium suppliers from the US and EU, ensuring fast shipping and top-notch products. With Spocket, you can scale your business while focusing on marketing and customer experience, leaving product fulfillment to trusted suppliers.