How to Find the Best Fashion Products to Sell?

Plan to start an online business? But thinking: How do you find profitable fashion products to sell? Strong product research increases the chances of getting a winning product. Businesses are built on products - they’re the reason behind potential customers and sales. 

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But how do you conduct effective product research? Don't panic! This article takes you to all the key paths, including:

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• How does product research work?
• Trending fashion product lists
• Processes to find the best fashion products, and more.

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Without further ado, let’s get started!

What is Product Research?

Product research is a systematic process for gathering detailed information about your product’s purpose, development direction, marketing positioning, and solutions you should offer. It’s all about making strategic decisions before and after launching a new product line or adding features to an existing one.

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In short,

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• The key goal is to identify opportunities, assess demand, and make informed decisions about product development, marketing, pricing, etc.
• It is done by surveying and studying users' requirements for your products.
• Help product teams to align user needs with business goals.
• Improve your product and marketing,
• Give ideas about the product’s competitive price and more.

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However, product research helps you develop innovative, trendy, and high-value products that stay ahead of competitors. 

How Does Product Research Work?

From the initial product selection to the post-launch, each stage requires its own research process. Below, we’ve mentioned the core product research methods:

Method 1 - Before product launch/Development 

Determine which initiatives you include and prioritize, considering customer needs and the market. That means you need to focus and establish fundamentals for your new product line or features. For this, you can ask:

• Who is it for?
• What problems will it solve?
• Will target consumers buy it?
• How is it different from other competitors, or how does it add value to similar products?

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In this stage, you need to define user personas and identify consumers' problems, needs, and desires. When you get an idea about your niche and target audience, you’ll be able to decide how to position your product against competitors. 

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Research methods: Surveys, user interviews, market research, product discovery, product analytics, etc.

Method 2 - Testing and feedback

At this point, you’ll understand how the target customer perceives new product lines or features, what they like or don’t like, and which improvements they prefer. Gather product feedback to design a roadmap.

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Research methods: UX surveys, user interviews, product analytics, concept testing, usability testing, A/B testing, etc.

Method 3 - Launch stage

Analyze how effective and useful your Minimum Viable Product (MVP) is to customers and identify changes before releasing the final product. 

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Research methods: In-product & In-app surveys, user interviews, focus groups, etc. 

Method 4 - Post-launch

After the product launch, you must collect relevant customer engagement metrics (reactions and behavior). This will help you analyze customer satisfaction and identify potential bugs or improvement areas, like pricing, features, product positioning, etc.  

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Research methods: User reviews, product analytics, surveys, user interviews, etc.

What are the Trending Fashion Products to Sell Online?

Puzzled thinking: what to sell? How do you connect selected products with consumers? Who are your potential customers, and many more? Well, you’re not alone. The fashion industry is growing and numerous options give you a headache. 

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Our product teams listed popular and best-selling products in 2024 to ease the selection process. Let’s dive into it!

1. Men’s and Women's Clothing

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• Global average selling price: Approximately $1.79 trillion 
• Top countries: United States, China, Japan, Germany, etc.
• Supplier suggestions: AliExpress, FashionGo, Catwalk Wholesale, IndiaMART, PrettyKid, etc.

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A 2024 study from Statista found that the clothing market is projected to experience an annual growth rate of 2.65% (CAGR) between 2024 and 2029. The clothing product remains competitive in e-commerce. Customers are constantly on a quest for trendy clothing that fits their lifestyle. The best-selling products in this category are men's, children's, and women's apparel. However, you can sell clothing products within five business models: dropshipping, print-on-demand, boutique, private label, and cut-and-sew.  

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Key benefits:

• Women’s and men’s apparel are in high demand
• Easy to ship
• Offers flexibility
• Offers consumers a wide variety
• Easy price comparisons
• Exclusive deals, etc. 

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Products to sell:

Some men’s and women’s apparel items you can sell in your store are:

• T-shirts 
• Loafers
• Denim jeans
• Gowns, 
• Skirts & trousers
• Coats & jackets
• Embroidered apparel
• Oversized apparel
• Hats
• Athleisure
• Wide-leg pants
• Cargo pants, etc.

2. Shoes

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• Global average selling price: Approximately $489.1 billion
• Top countries: United States, India, Australia, United Kingdom, China, etc.
• Supplier suggestions: Amazon, eBay, AliExpress, Shein, Target, etc.

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A 2024 Statista study found that this fashion item's average market volume is projected to reach 14.7 billion pairs by 2029. You can sell shoes via online platforms, like Shopify, Amazon, or others, and win a huge amount of sales. However, to succeed in selling shoes, finalize your target audience and avoid selling each product item at once. 

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Key benefits:

• Available marketplaces like eBay, Amazon, etc
• The constant demand for footwear
• Potential repeat customers
• Different niches available, i.e., sandals, sports shoes, etc

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Products to sell:

• Heels
• Sneakers
• Sandals
• Boots, flats & slippers
• Boots
• Kids footwear, 
• Moccasins, 
• Clogs, 
• Water shoes, and many more. 

3. Accessories

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• Global average selling price: Approximately $0.67 trillion
• Top countries: Worldwide, South Korea, United States, Canada, Germany, etc
• Supplier suggestions: Alibaba, IndiaMART, Amazon, BrandsGateway, etc

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Accessories are one of the most demanding and best fashion items that add complements to our everyday wear. People love to purchase accessories and follow the fashion trends. From social media to e-commerce platforms, you get lots of opportunities to sell your fashion items. 

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A 2024 Statista study found that the number of accessories market users is expected to grow to 574.5m by 2029.

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Key benefits: 

• Local community accessibilities
• Simple business model
• Easy to ship
• Generate impulse purchases
• A wide variety of products
• Stable demand

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Products to sell:

• Headgear
• Handbags & purses
• Jewelry
• Hair accessories
• Wristwatch
• Phone Accessories 
• Bracelets
• Keyrings
• Sunglasses, etc

4. Beach & Swimwear

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• Average selling price: Valued at $65.46 billion 
• Top countries: Indonesia, United States, Malaysia, Philippines, China
• Supplier suggestions: Alibaba, Bail Swim, Eros Wholesale, City Goddess 

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The popularity of swimwear or beach peacocks is around summertime, but travel lovers love to buy swimsuits and swim trunks year-round. A 2023 Statista study found that the annual growth rate of global swimwear items is projected to grow by 6.8% (CAGR) from 2024 to 2030.

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Key benefits: 

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• High demand and popular for water-based activities like swimming, surfing, and paddle boarding
• A lucrative profit margin, of around 40%
• Easy to store and ship
• Creative and customized opportunities
• Sustainable options

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Products to sell:

• Bikinis
• One-pieces
• Trunks
• Rash guards
• Swim shorts
• Beach has
• Swim trunks
• Swim shorts, etc

5. Undergarments and Sleepwear

• Average selling price: $17.32 billion
• Top countries: Europe, Malaysia, Germany, United States
• Supplies suggestions: Hanesbrands, Victoria’s Secret, Siatex, Minmax textile

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Undergarments and sleepwear are a daily necessity for everyone. People prefer to buy comfortable, trendy, and hygienic ones. The market offers a vast range of styles, sizes, and materials. There are opportunities to specialize in specific niches like maternity wear, plus-size lingerie, or others. Also, you’ll get repeat customers by offering quality products. 

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Key benefits:

• Diverse product range
• Essential and frequent purchases
• Repeat business
• Evolving trends
• Global demand

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Products to sell:

• Bodysuits
• Corset 
• Waist cinchers
• Nightgowns
• Pajama sets
• Sleep shirts
• Shapewear
• trainers
• Night dresses, etc

6. Fashion Beauty Products

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• Average selling price: $648.60 billion
• Top countries: United States, India, Canada, Worldwide
• Supplies suggestions: Sephora, Chanel, MAC Cosmetics, Beauty Joint, etc

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There are different niche markets available in the fashion and beauty industry, like sustainable fashion, organic skincare, or customized beauty concerns (ageing, acne, etc.). You can sell luxury items at premium prices and higher profit margins. Also, you can express your personal style and identity.

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Key benefits:

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• High demand and frequent purchases
• Diverse product range
• E-commerce potential
• Global market demand
• Trendy

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Products to sell:

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• Fashion fair skin care products
• Fashion gold hair products
• Wig
• Haircare 
• Skin products
• Makeup 
• Fragrance, etc

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7. Eco-friendly Fashion Products

• Average selling price: $33.05 billion
• Top countries: Worldwide
• Supplies suggestions: Alibaba, Everlane, Outerknown, Patagonia, etc

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People prefer to use sustainable fashion goods to minimize carbon footprints and reduce water consumption, and harmful chemical usage. So, you can plan to sell eco-friendly apparel or other fashion products. Some products often command higher prices for their unique qualities and ethical production. You also target a specific niche market, like organic or vegan fashion. 

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Key benefits:

• Unique product items
• Higher profit margins
• High-demand
• Reasonable price 
• Affordability

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Products to sell:

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• Cork leather
• Recycled plastic bags
• Wooden accessories
• Vegan leather
• Eco-friendly candles, etc 

8. Personalized and Customized Fashion Products

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• Average selling price: $1790.48 million
• Top countries: Worldwide
• Supplies suggestions: Local suppliers, Made-to-order brands, etc

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Personalized products offer a unique shopping experience that makes customers feel special. It gives customers the flexibility to share their ideas when making their own products. You can try made-to-order or customized business methods to streamline your production and reduce waste.

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Key benefits:

• Offer unique and memorable shopping experience 
• Strong brand loyalty
• Higher perceived value
• Efficient production

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Products to sell:

• Custom T-shirts
• Hoodies
• Sweatshirts
• Wallets
• Bags
• Belts
• Custom sneakers
• Phone cases
• Jewelry

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How to Find the Best Fashion Products to Sell Online?

Finding the best fashion products to sell online requires a lot of research. First, you need to identify a gap in the market, and next, you need to research your target audience to understand their needs. 

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But where should you start? Our expert product managers researched and shared the best practices that will guide you to get the best product. 

1. Use Spocket

Spocket is a powerful platform for finding top fashion products to sell online, especially for dropshippers and e-commerce entrepreneurs looking for high-quality, curated items from reliable suppliers. With Spocket, users can browse an extensive catalog of fashion items including clothing, accessories, and footwear sourced from suppliers primarily in the US and Europe. This helps ensure fast shipping times and high product standards, which can be crucial for maintaining customer satisfaction. Spocket’s intuitive search filters allow users to sort products by popularity, price, shipping location, and category, making it easy to find products that match current trends and appeal to specific target audiences. Additionally, Spocket offers seamless integration with major e-commerce platforms like Shopify and WooCommerce, simplifying the process of adding products to your store. This enables business owners to focus on marketing and scaling their brand while Spocket handles inventory and order fulfillment, providing a convenient and reliable way to sell trending fashion items online.

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2. Define your product research goals

Get an answer: why are you performing the research? What do you want to achieve? This could be identifying market gaps, and user needs, validating product ideas, or improving an existing product. After that, identify profitable opportunities, including:

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• Niche selection: make a decision on which specific niche (sustainable fashion, vintage clothing, etc.) or a broader range of products you want to focus on. 
• Profit margin: Set your desired profit margin.
• Scalability: Consider product sourcing and fulfillment. 

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3. Identify Your Target Audience

Knowing your potential customers and their pain points is crucial to choosing the best-selling fashion products. So, to identify your target audience, you need to start with the user persona research, including:

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• Demographics: Understand your customers’ age, gender, location, lifestyle, etc.
• Buying psychology: Focus on their interests, values, behaviors, usage patterns, etc.
• Pain points: Identify the problems or desires of customers by conducting user interviews and looking at forums, Facebook groups, and others.  

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4. Try to Address a Market

Once you’ve selected the best e-commerce products, you need to identify your target market. Find out if there’s sufficient demand for the product you’ve selected to sell through:

• What is the potential market size? 
• Who are your potential competitors?
• Is there low or high competition?
• How saturated is the target market?

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Other hacks are:

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• Use historical market data and trade reports to predict potential profit.
• Run keyword research to understand users' needs.
• Identify what potential customers are searching for or love to buy.  

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Pay attention to alternative product lines if offered already and compare yours. Remember, some products are short-lived, like seasonal ones, while others represent a growing market. And don’t forget to focus on your product’s unique selling points. 

5. Analyze Current Trends

The next part is to combine your users and market research with current technology trends for long-term viability. For this, engage with tech cultures, i.e., read blogs, news, and magazines, podcasts, specialist forums, and follow key trendspotters on social media. You can also use popular tools like Google Trends, Trend Hunter, PSFK, and others. 

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However, you can also research your competitors’ marketing strategies, including new product features, market share, and more. Read their customer reviews and know what their demands are or what products they prefer to buy.

6. Solve a Pain Point

When you’ve developed a strong sense of your potential market, users, and technology, it’s time to start engaging in user discovery. To do this, identify and address user pain points. Hacks you can follow to identify consumers' needs and pain points:

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• User research before planning product features.
• Interact with your existing and potential users to understand their needs.
• Perform open-ended user research, like measuring market demand, determining product-market fit, etc.

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When you’ve done user research, you can ask for user feedback after launching the product and improve per suggestions. 

7. Consider Your Personal Style and Expertise

Do you get the confidence to sell minimalist, vintage-style clothes, streetwear, or product items? Your personal preferences guide you to select the best fashion products. So, use your unique aesthetic that reflects your style. Also, update your fashion knowledge by connecting with different fashion brands, forums, and others. 

8. Research on Social Media

Another effective product research process is social media. Here, you introduce consistent and strong product trends that add extra value to your research. A 2024 Statista study found that there are approx. 51.7 billion total social media users.

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So, to set your market demand for a specific product or niche, use platforms such as:

• Pinterest is the largest visual discovery and curation site.
• Instagram is rich with creative brands and business owners.
• TikTok is popular for trendy news.

9. Amazon and other Marketplaces

Amazon is one of the most popular and largest consumer marketplaces worldwide. Here, you’ll find thousands of product ideas and sub-categories that add value to your e-commerce website if you have any. But don’t be tempted and get lost in all products and ads if you have no fixed plan. You can speed up your product research process by

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• Going straight to Amazon’s bestsellers list.
• Finding profitable products from any category: toys, tech gadgets, etc.
• Checking out sales and updates.
• Using product research tools to ease the search.
• Searching products by keyword, category, or custom filter.

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However, you can go through other e-commerce marketplaces, like Shopify, AliExpress, eBay, or others. But don’t forget to look at key factors when doing product research:

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• Product listing reviews
• Product variants
• Product bundling
• Ad spend, etc.

10. Offer Unique Value Propositions

The success of online business lies in high-quality products. 

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A 2024 Power Reviews study found that  70% of consumers return products because they are not the right fit.

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Other product returns are damaged products that are not similar to product descriptions. So, to establish a strong brand and earn shoppers' trust, offer quality products that are worth the price. Also, offer fast shipping to meet customer expectations. 

11. Online Communities

Industry and niche forums (online fashion forums) are another effective way to discover new products to sell. You can also connect with potential customers and discuss relevant topics with them. Join social media groups related to fashion to connect with other enthusiasts and potential customers. 

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Pro tips: If you’re unable to find suitable forums, try Google search. 

How to Sell More of Your Fashion Products Online?

To sell more of your fashion products online, you need to provide high-quality product images and understand your target audience's needs. Plan to hire a professional product photographer but what about fulfilling e-commerce marketplace requirements, product colors, and other image factors? 

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Here are some sales-worthy tactics that enhance image quality and increase sales:

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• In e-commerce, eye-catching product photos are essential for attracting customers and driving sales. Outsourcing photo editing services allows you to work with professional retouchers who enhance product images, ensuring they are high-resolution, display accurate colors, and have clean, distraction-free backgrounds. By removing unwanted shadows and refining details, these professionals create images that stand out, effectively showcasing your products and elevating your brand's visual appeal.

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• Use scarcity tactics, like displaying stock levels, showing popularity indicators, limited-time offers, and others, to create urgency. 
• Optimize for search engines by making sure social media profiles and posts use keywords that potential buyers use when searching for items. 
• Get your online shop listed on online directories and marketplaces.
• Focus on KPIs to get insights: what item sells, how much customers are spending, whether they are satisfied, etc.
• Track your inventory, evaluate pricing strategy, display ads, social media promotions, email marketing, and so on.

Conclusion

So, there you have it, 8 awesome and best fashion products to sell online. The best part is that all these products are easy and budget-friendly to source and ship and are in demand. 

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So, what are you waiting for? Start your dream business today and share your success stories with us!

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