Best Abandoned Carts Apps For Shopify

Abandoned carts are a significant challenge for online retailers, with an estimated 69% average cart abandonment rate across industries. This equates to a substantial amount of revenue slipping through the fingers of e-commerce businesses daily. However, with the right tools, stores can reclaim this potential revenue. Shopify store owners have access to a plethora of abandoned cart apps designed to re-engage customers who have left their shopping carts without completing a purchase.

These apps utilize various strategies, such as sending timely and personalized email reminders, SMS messages, push notifications, and even leveraging social media messaging platforms to remind customers of their unfinished purchases. They also offer insights into customer behavior and the reasons behind cart abandonment, enabling merchants to tailor their marketing strategies more effectively. This article explores some of the best-abandoned cart recovery apps available on Shopify, highlighting their key features and how they can help transform abandoned carts into completed sales, thereby boosting store revenues significantly.

5 Top Abandoned Carts Apps For Shopify

Some of the top abandoned cart apps for Shopify, each designed to help online retailers recover lost sales by engaging customers who have left items in their shopping carts:

Klaviyo

Klaviyo: Email Marketing & SMS is a robust tool tailored for Shopify store owners, focusing on advanced automation and integration features. 

Here’s an overview of its features, pros, cons, and pricing:

Features:

• Advanced Automation: Over 60 pre-built automations including abandoned cart reminders and welcome emails.
• List Management: Extensive tools for email list segmentation and targeted campaigns.
• Form Builder: Approximately 70 templates for targeted, behavior-based form displays.
• Integrations: Seamlessly integrates with Shopify and over 350 other platforms.
• AI Enhancements: Uses AI for predictive marketing and campaign optimization.

Pros:

• Ecommerce Focused: Tailored for Shopify with features like Shopify-triggered workflows.
• User-Friendly: Accessible interface, suitable for those new to email marketing.
• Comprehensive Reporting: Detailed analytics to optimize marketing efforts.

Cons:

• Cost: This can be expensive, especially for scaling operations and larger subscriber counts.
• Complexity: Some users may find the platform complex when using advanced features.
• Customer Support: Occasional slow response times may impact timely issue resolution.

Pricing:

• Free Plan: Basic features for small businesses starting out.
• Paid Plans: Costs increase with more subscribers and advanced features, significant for larger operations.

Consistent Cart

Consistent Cart is a versatile Shopify app designed to help merchants reduce cart abandonment and increase conversions by engaging customers with timely reminders and incentives. 

Here’s an overview of its features, pros, cons, and pricing:

Features:

• Cart Syncing: Syncs carts across all devices for a seamless shopping experience.
• Abandoned Cart Recovery: Automates reminders via email and push notifications to customers with unfinished purchases.
• Multiple Messaging Channels: Utilizes email, push notifications, and Facebook Messenger to engage customers.
• Add to Cart Popups: Customizable popups enhance engagement when items are added to the cart.
• Activity Monitor: Tracks cart activities, providing insights into customer behavior and dropout points.

Pros:

• Enhanced Engagement: Keeps customers engaged and reduces cart abandonment with dynamic tools.
• Increased Conversions: Boosts sales by minimizing cart abandonment.
• Insightful Analytics: Offers data-driven insights to refine marketing strategies and enhance the user experience.

Cons:

• Complexity: Extensive features may overwhelm some users during setup.
• Cost for High Volume: Costs can escalate with high usage, particularly for high-traffic stores.

Pricing:

• Basic Plan: Free, suitable for small businesses starting, with limited features.
• Pro Plan: Starts at $29/month, includes full features and priority support, priced based on usage.

Abandonment Protector

Abandonment Protector is a Shopify app designed to help e-commerce businesses effectively recover abandoned carts by engaging customers with automated emails and pop-ups.

Here are its features, pros, cons, and pricing:

Features:

• Automated Email Campaigns: Set up automated emails for abandoned cart recovery using customizable templates.
• Exit-Intent Popups: Displays incentives via popups to visitors about to leave without purchasing.
• Easy Integration: Seamlessly integrates with Shopify for smooth operations.
• Email and Popup Editor: User-friendly editor for creating and customizing emails and popups.
• Performance Tracking: Monitors campaign effectiveness in real-time for strategic adjustments.

Pros:

• Increased Conversion Rates: Converts potential losses into sales by targeting abandoned carts.
• Customizable Options: Flexible design and messaging to enhance user experience and fit brand identity.
• User-Friendly Interface: Easy to use, allowing for straightforward setup and management.
• Efficiency: Automates processes to save time managing cart abandonment.

Cons:

• Cost Relative to Features: This may be perceived as pricey relative to the features, particularly for smaller businesses.
• Complexity in Setup: Initial setup and customization may be complex for those new to such tools.

Pricing:

• Standard Plan: $8 per month for basic email sequencing and popup features.
• Pro Plan: Offers advanced customization and analytics, priced higher based on added functionalities.

PushOwl

PushOwl is a specialized Shopify app designed to boost sales and customer engagement through targeted web push notifications. 

Here’s an overview of its features, pros, cons, and pricing:

Features:

• Web Push Notifications: Sends instant notifications to customers’ devices, even when not on the site.
• Abandoned Cart Recovery: Automatically notifies customers to complete purchases.
• Segmentation and Personalization: Targets notifications based on customer behavior to enhance message relevance.
• Real-Time Analytics: Tracks push notification campaign performance, including metrics like click-through and conversion rates.
• Multi-Channel Integration: Integrates with other marketing channels such as email and SMS.

Pros:

• Increased Engagement: Direct notifications boost customer interaction and re-engagement.
• Higher Conversion Rates: Effectively recovers abandoned carts and promotes offers.
• User-Friendly Interface: Easy setup and use, no coding required.
• Customizable Campaigns: Tailors messages and timing to specific business needs and customer preferences.

Cons:

• Dependence on Opt-Ins: Effectiveness depends on customers opting in to receive notifications.
• Notification Overload: Risk of sending too many notifications, possibly annoying users and leading to opt-outs.

Pricing:

• Free Tier: Basic features with limited notifications.
• Paid Plans: Start at $19 per month for advanced features and more notifications. Enterprise plans, starting at $149 per month, offer further customization and support.

Recart FB Messenger Marketing

Recart FB Messenger Marketing is a Shopify app optimized for enhancing e-commerce engagement through Facebook Messenger. 

Here’s a quick summary:

Features:

• Automated Messenger Campaigns: Automates interactions for cart recovery, order updates, and personalized marketing.
• List Growth Tools: Uses pop-ups and forms to expand Messenger contact lists.
• High Engagement Rates: Capitalizes on Messenger’s high open and click-through rates.
• Targeted Messaging: Offers customer segmentation and personalized messaging.
• Multi-channel Integration: Integrates seamlessly with other marketing channels.

Pros:

• Increased Conversion Rates: Utilizes Messenger’s reach and engagement to boost sales.
• Direct Customer Interaction: Facilitates real-time communication, enhancing customer relationships.
• Ease of Use: Features a user-friendly interface, requiring no technical skills for setup.

Cons:

• Platform Dependence: Relies solely on Facebook Messenger, potentially limiting reach.
• Cost: May be expensive for smaller businesses, with advanced features increasing the price.
• Message Limitations: Restrictions on content type and length due to the platform’s nature.

Pricing:

• Free Trial: Available to evaluate features.
• Subscription Plans: Start at $29 per month, scaling with message volume and feature usage.

CartHook Post Purchase Offers

CartHook Post Purchase Upsell is a Shopify app aimed at boosting store revenue by facilitating tailored upsells after purchases with a one-click checkout process. 

Here's a brief overview:

Features:

• One-Click Upsells: Enables seamless repeat purchases without additional payment details.
• Drag & Drop Builder: Simplifies creating and customizing offers like BOGO, discounts, and bundles.
• A/B Testing: Assesses different upsell strategies to optimize sales.
• Analytics Dashboard: Tracks AOV and conversion rates to evaluate upsell effectiveness.
• Customization: Tailors offer using advanced funnels based on customer data.

Pros:

• Ease of Use: User-friendly interface for straightforward upsell management.
• Effective Sales Tool: Increases AOV and boosts customer retention.
• Comprehensive Support: Responsive customer service aids in setup and optimization.

Cons:

• Setup Complexity: Some users find initial setup and funnel optimization challenging.
• Platform Limitations: Potential issues with third-party payment processors.

Pricing:

• Installation: Free, with a 1% charge on revenue generated by the app.
• Plans:some text
  • 0-100 Orders/Month: Basic features.
  • 101-200 Orders/Month: $10/month.
  • 201-500 Orders/Month: $25/month.
  • 501-1000 Orders/Month: $40/month.

SMSBump SMS + MMS Marketing

SMSBump is a comprehensive SMS and MMS marketing platform tailored for Shopify e-commerce. Here's a condensed overview of its capabilities:

Features:

• Automated SMS/MMS Campaigns: Automates marketing communications such as abandoned cart recovery with personalized, media-rich messages.
• Segmentation and Personalization: Advanced tools to target customers based on behavior and location for tailored messaging.
• List Building Tools: Various techniques like pop-ups and forms help expand your subscriber base.
• Analytics: Tracks campaign metrics such as ROI and customer engagement to refine marketing strategies.
• Integrations: Integrates smoothly with other Shopify apps to boost functionality.

Pros:

• High Engagement: Utilizes SMS's high open rates to ensure visibility.
• Multichannel Capabilities: Integrates SMS with email for a holistic marketing approach.
• User-Friendly: Simple interface and setup, accessible for marketing novices.

Cons:

• Cost: A free plan is available, but extensive features come at a higher price based on message volume.
• Complexity: Feature-rich platform that might be daunting for beginners.

Pricing:

• Free Plan: Basic features and limited sends.
• Paid Plans: Starting at $19/month, scales with feature complexity and sending volume, offering more advanced options at higher tiers.

Jilt Email Marketing

Jilt Email Marketing is a powerful Shopify integration designed to boost e-commerce businesses by automating and personalizing their email marketing efforts. 

Here's an overview of its features, pros, cons, and pricing:

Features:

• Automated Campaigns: Automates email campaigns like abandoned cart recovery, welcome series, and post-purchase follow-ups.
• Advanced Personalization: Customizes emails based on customer behavior and purchase history.
• Detailed Analytics: Provides analytics to track campaign effectiveness including open and click rates.
• List Growth Tools: Includes pop-ups, widgets, and forms for email list expansion.
• Email Scheduling: Schedules emails based on optimal customer engagement times.

Pros:

• Highly Customizable: Extensive email customization options for maintaining brand consistency.
• User-Friendly Interface: Intuitive design and onboarding, suitable for beginners.
• Effective Retention Tool: Enhances customer retention with timely, relevant emails.

Cons:

• Pricing for Higher Volume: Costs can escalate with large customer bases or high email volumes.
• Complexity in Advanced Features: Advanced features may require a learning curve for new users.

Pricing:

• Free Trial: Available to explore features.
• Subscription Plans: Start with a basic plan, scaling up in cost and features based on email sends and contact numbers.

Omnisend Email Marketing

Omnisend Email Marketing is a comprehensive email and SMS marketing automation tool designed for e-commerce businesses using Shopify. 

Here’s an overview of its features, pros, cons, and pricing:

Features:

• Multi-Channel Marketing: Integrates email, SMS, and social media for unified campaigns.
• Automation Workflows: Includes ready-to-use workflows for cart abandonment, welcome series, and more.
• Advanced Segmentation: Enables precise customer segmentation to customize messages.
• Interactive Email Elements: Enhances emails with scratch cards, gift boxes, and coupons.
• A/B Testing and Analytics: Tools for testing and detailed performance analysis.

Pros:

• Comprehensive Integration: Seamlessly syncs with Shopify for accurate targeting.
• User-Friendly Interface: Easy-to-use drag-and-drop editor and dashboard.
• Versatile Marketing Tools: Consolidates multiple channels into one platform.
• Responsive Customer Support: Offers 24/7 assistance to help users maximize features.

Cons:

• Price Point: This can be costly for small businesses or startups.
• Learning Curve: May require some time to fully leverage all features.

Pricing:

• Free Plan: Basic features for beginners.
• Standard Plan: $16/month, includes SMS marketing and more segmentation.
• Pro Plan: $59/month, grants access to all features with advanced reporting and unlimited messaging.

Privy

Privy is a versatile Shopify app designed to enhance e-commerce marketing strategies through targeted email and SMS campaigns, pop-ups, and more. 

Here’s an overview of its features, pros, cons, and pricing:

Features:

• Pop-Ups and Email Capture: Includes exit-intent pop-ups and embedded forms for subscriber growth.
• Email Marketing Automation: Automates sequences for cart recovery, welcome emails, and more.
• A/B Testing: Tests variations of pop-ups and emails to enhance conversions.
• Real-Time Analytics: Tracks campaign performance for strategic adjustments.
• SMS Marketing: Incorporates SMS for immediate customer engagement.

Pros:

• Comprehensive Toolset: Merges multiple marketing tools for easier campaign management.
• High Customizability: Extensive options for personalizing pop-ups and emails.
• User-Friendly: Accessible interface suitable for all user levels.
• Effective Engagement: Boosts sign-ups and conversions through targeted communications.

Cons:

• Pricing Tiers: Advanced features require paid upgrades, which may be costly.
• Complexity: Feature-rich platform that can be overwhelming for some users.

Pricing:

• Free Plan: Basic features, including up to 5,000 emails per month.
• Starter Plan: $20/month for added features like SMS and no branding.
• Growth Plan: $45/month for advanced analytics and A/B testing.

Tips to Choose the Best Abandoned Carts Apps For Shopify

Selecting the right abandoned cart app for your Shopify store is crucial for maximizing sales recovery. Here are streamlined tips for choosing the best app:

1. Assess Needs: Identify specific features you need, such as email automation, SMS alerts, or push notifications.
2. Integration: Ensure the app integrates seamlessly with your Shopify store.
3. Automation: Look for robust automation features that trigger customizable recovery sequences.
4. Personalization: Choose apps that allow message customization based on customer data and behavior.
5. A/B Testing: Select apps with A/B testing capabilities to optimize message effectiveness.
6. Analytics: Opt for apps with comprehensive analytics to track and refine your strategies.
7. Cost-Effectiveness: Consider the pricing relative to the features offered and potential ROI.
8. User Reviews: Read reviews to gauge the app's performance and user satisfaction.
9. Customer Support: Ensure reliable support is available to assist with any issues.
10. Trial Offers: Take advantage of trial periods to test the app’s functionality in your store.

Conclusion: Top Abandoned Carts Apps for Shopify

Abandoned carts are a common challenge for Shopify store owners, but the right tools can significantly reduce cart abandonment and boost conversions. The apps mentioned offer powerful features like automated recovery emails, SMS notifications, push alerts, and advanced analytics to engage potential customers and encourage them to complete their purchases.

When choosing an app, consider your store’s specific needs, budget, and preferred communication channels. Whether you focus on email, SMS, or multi-channel strategies, these tools help streamline recovery efforts and maximize sales. By integrating one of these top abandoned cart apps into your Shopify store, you can turn lost opportunities into revenue while enhancing the overall shopping experience for your customers.