¿Qué es el valor de por vida del cliente (CLV)?
Customer Lifetime Value (CLV): A prediction of the net profit attributed to the entire future relationship with a customer.
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Customer Lifetime Value (CLV): A prediction of the net profit attributed to the entire future relationship with a customer.
Introduction: Customer Lifetime Value (CLV) is a forecast of the total value your business can expect to earn from a customer throughout the entire business relationship. Calculating CLV helps businesses develop strategies that focus on long-term customer engagement, profitability, and loyalty. By understanding the CLV, companies can make informed decisions about how much to invest in customer acquisition and retention. It's a crucial metric for subscription-based models, e-commerce, and any business model that relies on repeat customer transactions.
Calculating CLV:
CLV=Average Value of a Sale×Number of Repeat Transactions×Average Retention Time
Strategies to Increase CLV:
Benefits of Focusing on CLV: