What is B2C (Business to Consumer)?
B2C (Business to Consumer): Transactions or interactions directly between a business and consumers who are the end-users of its products or services.
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B2C (Business to Consumer): Transactions or interactions directly between a business and consumers who are the end-users of its products or services.
Introduction: B2C, or Business to Consumer, marks the commercial relationships where businesses sell products or services directly to consumers. Characterized by faster sales cycles and the emotional appeal of marketing strategies, B2C transactions are at the heart of the retail industry. This model has been profoundly transformed by the digital era, leading to an explosion in e-commerce activities and reshaping how consumers interact with brands.
Key Elements of B2C Transactions:
Challenges and Opportunities: