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“I have earned $442,991 USD in just six months by building a dropshipping business that people loved”.
Did you know that the Netherlands comes in second place for per capita apparel consumption? With an average of 97.4 pieces per person, the Dutch are serious about their wardrobes.
Looking at the numbers, the Dutch apparel market is set to generate a revenue of $20.34 billion by 2024, growing at an annual rate of 2.11% from 2024 to 2028.
Women’s apparel leads the market with a projected volume of $12.21 billion in 2024. With a strong emphasis on sustainability, the Netherlands is known for its eco-friendly fashion brands that prioritize ethical production practices.
In this article, we’ll explore the top Dutch clothing brands contributing to this booming market and highlight their unique appeal.
G-Star RAW is a Dutch clothing brand known for its high-quality denim and edgy styles. Last year, it generated an estimated revenue of $5.5 billion and continued to expand its market presence.
In 2023, WHP Global—a firm that manages several major consumer brands generating billions in retail sales—acquired G-Star RAW in a bid to boost its global footprint. With WHP Global's expertise and resources, G-Star RAW is set to accelerate its growth and explore new markets.
Viktor & Rolf is a Dutch luxury fashion house known for its commitment to sustainability. It uses organic cotton, jute, and recycled materials like polyester and nylon for its clothing. Viktor & Rolf caters to both men and women, offering a range of items from basics to outerwear and accessories.
Viktor & Rolf's parent company, the OTB group, continued to champion sustainability in 2023. The group achieved 56% use of renewable energy globally and supported over 1,470 suppliers. Its initiatives have positively impacted more than 350,000 lives through various social projects.
SuitSupply is a Dutch brand that offers stylish, affordable suits. It has 150 stores worldwide, with its roots in the Netherlands. SuitSupply's clothing often rivals suits from high-end brands—even the Wall Street Journal noted how a $614 SuitSupply suit held its own against a $3,625 Armani suit.
SuitSupply specializes in vertical integration, which allows it to cut out middlemen and offer suits at convenient prices. The brand also focuses on sustainability, using biodegradable and renewable fabrics to create stylish, eco-friendly clothing that resonates with modern consumers.
Sissy Boy is another top Dutch clothing retailer with over 45 stores in the Netherlands, Belgium, and Luxembourg. Known for its high-quality clothing pieces and stylish designs, Sissy Boy offers a variety of fashion-forward options for both men and women.
Sissy Boy creates its own fabrics and controls the entire production process. This enables it to maintain high standards of quality and authenticity in every piece.
Hema is a Dutch retail brand known for its vast range of fashionable baby clothing. In 2023, Hema recorded a successful year with gross sales increasing by 7.4% to €2.112 million and profits before tax rising from €31.6 million in 2022 to €61.2 million.
The brand also opened nine new shops in its core countries and converted 19 stores in the Netherlands to a new concept. Moving forward, the brand aims to achieve its sustainable development goals and further expand its chain across Europe.
Daily Paper was founded by three friends in 2012—each driven by a passion for fashion. Their unique creations are rooted in African heritage and contemporary street style.
These days, Daily Paper offers a wide range of clothing, from graphic tees to statement outerwear and accessories. It's celebrated for its bold prints, vibrant colors, and striking patterns.
Based in Amsterdam, Daily Paper collaborates with notable names like Souvenir, J. Cole’s Dreamville, and Ajax. With its unique designs, the brand continues to rise as a leading force in Dutch streetwear.
Kuyichi designs and sells denim, jackets, shirts, and basics for women and men using organic and recycled materials. This top Dutch clothing brand is renowned for its commitment to sustainability. Kuyichi was the first denim brand to launch jeans from 100% organic cotton in 2004.
Kuyichi maintains its headquarters in Utrecht, Netherlands, and continues to drive change in the fashion industry with its revolutionary Cotton in Conversion project. This initiative supports cotton farmers transitioning to organic practices, ensuring a sustainable future for fashion.
Denham is a premium denim brand founded in Amsterdam by British designer Jason Denham. The brand embodies the laid-back, practical vibe of Dutch fashion, with a focus on high-quality materials and craftsmanship.
Denham's catalog includes a range of items, from stylish jeans to essential basics. Faded washes and natural shapes have become the brand's signature. Alongside jeans, Denham also provides high-quality basics that fit perfectly into any wardrobe.
Founded in 2013 by Bert van Son, MUD Jeans offers high-quality jeans made using organic cotton and post-consumer recycled cotton.
This Dutch clothing brand incorporates fair trade principles and eco-friendly materials in its production runs. In the past few years, MUD Jeans has managed to cut water use by 80% and CO2 emissions by 66% compared to conventional brands.
The apparel maker also uses ozone and laser techniques for treating jeans, which minimizes health hazards and environmental damage.
WE Fashion is a Dutch brand that offers stylish and affordable clothing. It was founded in 1917 and has been a favorite ever since. Today, WE Fashion has 240 stores across Europe and sells online too.
WE Fashion is known for its striking prints and vibrant colors, especially in its kids' collections. The brand also emphasizes sustainability, using eco-friendly materials and processes. With a strong online presence, WE Fashion makes shopping for its items easy and accessible for everyone.
The Dutch apparel market continues to thrive despite economic challenges, and it's projected to perform even better in the coming years. With a high focus on sustainability and innovation, you can expect these top 10 Dutch clothing brands to play a significant role in shaping the industry's future.
