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Australia's e-commerce landscape is thriving, with a vast majority of consumers preferring the convenience and variety of online shopping. According to reports, 19 million Australians shop online, making up 75% of the population.
The most popular e-commerce categories include fashion, electronics, toys, hobbies & DIY. According to an e-commerce report, Aussies spent $63.6 billion online in 2023, out of which $16 billion was on home and garden.
In 2024, several key players have emerged, dominating the market and providing exceptional shopping experiences. Let’s find out what are the best shopping sites in Australia in 2024.
Here is a list of shopping sites, where Australians are spending their money online.
Amazon is the leading e-commerce platform in Australia, offering a wide range of products from electronics to groceries, digital media, books, fashion, fitness, automotive, and more. The site attracts nearly 62 million visitors each month. Having operated in Australia for many years, Amazon has established itself as one of the top shopping sites in Australia, with 47% of Australians considering it their first choice for online shopping.
Its extensive distribution network ensures fast delivery across the country, making it a favorite website for convenience and variety. The sales of Amazon Australia are expected to reach around 10 billion Australian dollars in 2026.
Another favorite among online shoppers is eBay Australia, which gets around 42.5 million visitors every month. Its unique auction-style format, combined with the "Buy It Now" options, makes it appealing to people, small businesses, and large corporations.
eBay offers flexibility, combined with a wide product range, making the platform the number one for competitive deals and a range of items found locally among Australian consumers. eBay Australia makes up more than half of Australia’s online retail sales excluding food and generates an estimated $6.54 billion in revenue. This makes eBay Australia the market leader in the Australian e-commerce market.
Big W is a discount department store chain and the biggest in Australia. With its wide range of products, starting from clothes and electronics to toys and home goods, it has built a very strong online presence. More than 10 million users visit the online store every month to shop for their products. It offers the convenience of shopping from home, with the options of click-and-collect and home delivery.
Big W's focus on affordability and frequent sales events make it a popular choice for budget-conscious consumers. Big W made a global net sale of approximately $331.3m million in e-commerce in 2023.
KMart Australia is regarded as one of the biggest discount department stores that offers low prices on a wide selection of products, starting from clothing to housewares, electronics, and toys. It attracts more than 17 million visitors to its online store.
In 2023, KMart made a total of $312.8m million in global net sales in e-commerce. Additionally, Kmart is very accessible and convenient with its strong online platform that offers click-and-collect and home delivery services. It came up with a quality product strategy at competitive prices and hence 24% of Australian shoppers find it a top choice for their online shopping needs.
Coles is one of Australia's leading supermarket chains, offering a wide variety of groceries, household items, and fresh produce. It is known for its high-quality products and competitive pricing. Coles serves millions of customers each month both in-store and online.
It is the first choice among 23% of the Aussies. The supermarket chain has a strong online presence, featuring convenient services like home delivery and click-and-collect. It operates over 800 supermarkets across Australia.
In the financial year 2023, the total e-commerce sales of the Coles Group came to around $2.8 billion. Coles continues to innovate with loyalty programs and personalized shopping experiences, maintaining its position as a trusted and reliable retailer in the Australian market.
Woolworths is a major player in the Australian supermarket industry, providing a comprehensive range of groceries, fresh produce, and household essentials. This user-friendly platform caters to 18.6 million visitors online every month and ensures delivery to consumers' places and click-and-collect services.
In the financial year 2023, the total e-commerce sales of Woolworths were around $6.6 billion, with sales up slightly from the previous year. Over the given period, online sales witnessed year-on-year growth.
It holds a good reputation for quality, customer satisfaction, and sustainability. The supermarket chain maintains its supremacy in the market through advanced technology and customized marketing strategies for a better shopping experience.
JB Hi-Fi is a leading retailer in Australia, specializing in electronics, home appliances, and entertainment products. The store is popular for its competitive pricing, extensive product range, and knowledgeable staff.
JB Hi-Fi has an excellent online presence, with 20 million visitors every month, and is convenient with services like home delivery and in-store pickup. Its focus is on serving its customers and giving value for money. It recorded an annual revenue of around $9.63 billion in 2023 and has consistent revenue growth driven by strong online and in-store performance.
Chemist Warehouse is the largest pharmacy chain in Australia, operating an extensive health, beauty, and wellness product range. With a large online market, millions of visitors are attracted to the retailer every month through very affordable costs for a wide array of products on offer.
In Australia's care products market, Chemist Warehouse ranks second with over $750 million in sales for 2023. This accounts for approximately 30% to 35% of the e-commerce net market share in this category. The retailer's success is driven by frequent promotions, loyalty programs, and a strong commitment to customer satisfaction, making it one of the best shopping sites in Australia, seeking affordable healthcare and wellness products.
Bunnings Group is an Australian household hardware and garden center chain owned by Wesfarmers Limited since the early 1990s, It is one of the largest retailers in home improvement and has joined the e-commerce landscape. It is an online store that attracts millions of users monthly, offering a long list of DIY, garden, and home improvement products.
According to reports, its operating revenue in 2023 increased by 4.4 percent to $18.54 billion while earnings increased by 1.2 percent to $2.23 billion. There are three main reasons for the success of this website: competitive pricing, detailed information on every product, and a robust click-and-collect service.
Catch is an online retail marketplace and has rapidly built a mass following across Australia with its diversified product categories and attractive price points. The site attracts more than 5 million visitors monthly. Its listing product categories include electronics, fashion, and home goods.
In the Australian fashion market, Catch is ranked 37th, with net sales exceeding $40 million in 2023. This accounts for between 0.0% and 5.0% of the eCommerce net sales in the fashion category.
In 2023, the global net sale of Catch was $221.4 million. The marketplace's success is driven by frequent sales events, exclusive deals, and a user-friendly shopping experience. Catch continues to grow by expanding its product range and enhancing customer engagement strategies.
Australia's e-commerce market is estimated at $52 billion in 2024 and is expected to reach $ 65 billion by 2027, growing at 7.3% CAGR. The competitive landscape of the e-commerce platform includes big players like Amazon, eBay, and Woolworths which provides diverse options for its consumers. The blend of competitive pricing, wide product ranges, and efficient delivery systems ensures that these platforms remain the best shopping sites in Australia and continue to dominate the Australian e-commerce landscape.
