Insights, Analysis and more
Feed your brain! Discover some mind-blowing facts and figures about dropshipping, ecommerce, digital marketing, social media and beyond.
“I have earned $442,991 USD in just six months by building a dropshipping business that people loved”.
Feed your brain! Discover some mind-blowing facts and figures about dropshipping, ecommerce, digital marketing, social media and beyond.
In our digital age, the internet is a cornerstone of daily life across the globe. Understanding how much time people spend online can provide insights into consumer behavior, technological adoption, and global connectivity.
Recent studies have shown that internet usage is on a steady rise. As of the second quarter of 2023, the global average time spent on the internet per person was 401 minutes per day, which translates to approximately six hours and 41 minutes. This represents a slight increase from previous years, indicating a growing dependency on digital connectivity.
Internet consumption varies significantly from country to country:
Global Average: 401 minutes per day.
The integration of the internet with other media forms is profound. In the United States, digital media consumption rose to 454 minutes per day in 2023 from 421 minutes in 2021. In contrast, traditional media (like TV and radio) usage has been declining, with an expected drop to 258 minutes daily by 2025.
Social media accounts for a significant portion of internet use. On average, people spend about two hours and 22 minutes per day on platforms like Facebook and TikTok. This substantial time allocation underscores the importance of social media in communication, entertainment, and information dissemination.
Different demographic groups exhibit varied internet usage patterns. Younger generations tend to spend more time online compared to older cohorts. Moreover, accessibility and speed of internet connections also play a crucial role in these variations.
Several factors influence how much time individuals spend online:
The internet continues to be an integral part of life, shaping how people communicate, work, and entertain themselves. Businesses and policymakers must consider these trends to effectively plan and implement strategies that leverage this pervasive digital presence.
The graph above provides a visual comparison of average daily internet usage across different countries, highlighting the stark differences and the global average for context. As we observe these trends, it's clear that the internet's role in society will only grow, influencing various aspects of daily life and business strategies globally.