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Are you curious about India's online shopping habits? If so, you're in the right place because we’re looking at the top 10 online shopping sites in India.
Why? India is an incredibly promising market, brimming with potential that you can tap into.
India’s online retail market is on a rapid growth trajectory, projected to reach INR 4,416.68 billion in 2024 and a staggering INR 7,591.94 billion by 2029!
So, in this guide, we'll zone in on a range of sites, including one of the:
There's lots to cover, so let's dive into our list of top 10 online shopping sites in India.
Amazon launched in India in 2013 and is one of the top 10 international online shopping sites in India today. It offers a wide range of products across a variety of categories including books, apparel, electronics, and much more.
Fun fact: India has the second-most Amazon users globally (behind the US and ahead of Canada), with 133.6 billion users, accounting for 4.9% of Amazon’s traffic.
We’ve included Flipkart as one of the top 10 online mobile shopping sites in India because it's described as “one of India's leading digital commerce entities.”
Flipkart started in 2007 and has a 500m+ customer base. It offers 150m products across 80+ categories, including fashion, electronics, home appliances, groceries, beauty and personal care, furniture, holidays, and more.
It received an impressive 167 million monthly visitors in March 2024 alone, and interestingly, Walmart is its biggest shareholder (82%), and, subject to approvals, Google might gain a minority share worth $350 million.
Established in 2007, Myntra received 32.9 million visitors in March 2024.
The site comes in at the number one slot when looking specifically at the top 10 online fashion shopping sites in India. The brand calls itself a “one-stop shop” for fashion and lifestyle, selling fashion for men, women, and children, as well as beauty and personal care items and home and living products.
It sells products from more than 500 Indian and international brands, including household names like Benetton, Timberland, Nike, and Adidas.
Snapdeal is an online marketplace that sells a wide range of quality products, including discounted electronics, fashion, and home appliances.
Established in 2010, Snapdeal is one of our top 10 trusted online shopping sites in India, describing itself as “one of the top four online lifestyle shopping destinations of India.”
Snapdeal is home to more than 500,000 sellers, and its online audience is found across 2,500 towns and cities in India. In fact, just over 15 million people visited the Snapdeal site in March 2024!
Ajio is often listed as one of India's top 10 online shopping sites for clothes, with good reason. As of August 2023, Ajio accounted for 29.86% of the total fashion eCommerce market in India, and in May 2024, it had 27.72 million site visitors.
It offers consumers its own private label (AJIO OWN) and exclusive international labels for men, women, and kids.
Fun fact: Most of Ajio’s shoppers are millennials (46%), most of whom have a college degree (87%).
Over 160 million individuals in India have used this online health platform in the last 12 months. We’ve included it in our list of the top 10 online shopping sites in India because Tata 1MG offers not only health and beauty items such as vitamins, skincare, personal care, and Ayurveda products but also medicine, lab tests, and online doctor consultations in 1,800+ Indian cities.
This online marketplace, launched by Falguni Nayar in 2013, is the first eCommerce startup headed by a woman in India. It focuses mainly on beauty and personal care products for women, men, and children.
It sells more than 2,400+ high-end and mainstream beauty brands, including Dior, Yves St Laurent, Clinique, Nivea, and The Ordinary.
In 2018, the company also launched Nykaa Fashion, offering consumers 1,500+ fashion brands to choose from.
No list of the top 10 online shopping sites in India is complete without a section dedicated to home furniture and furnishings.
Pepperfry was established in 2012, and while it retains a solid online following, it also has a significant omnichannel presence in 100+ cities in India.
It's considered one of India’s most popular online furniture stores.
Interestingly, in the last month (June), the Pepperfry website attracted 2.7 million visitors.
Founded in 2011, Blue Stone is one of the top 10 online jewelry shopping sites in India. Consumers can choose from 7,000+ quality designs across 100+ collections.
Products include rings, necklaces, watches, earrings, and much more. The brand also has 195+ retail outlets across India, and the Blue Stone website sees 2 million unique visitors monthly.
But, most impressively, 45% of sales are from repeat customers - so they must be doing something right!
Although some of the sites mentioned above include shoes in their product catalogs (Amazon, Ajio, Myntra, Flipkart), if you’re looking for one of the top 10 online shoe shopping sites in India, then Kazarmax is one such option.
This online platform has been around for 30+ years and is a one-stop online shoe shop for women, men, and kids.
It sells casual and more formal footwear that's 100% vegan and suitable for various occasions.
Statistics tell us that by 2050, India’s internet users will reach 1.6 billion. In other words, there will be an even greater interest in and increase in consumer online shopping over the next quarter century.
So, if you're wondering which country your eCommerce store should serve, don't discount India - it's undoubtedly a flourishing market worth considering!
Hopefully, our list of the top 10 trusted online shopping sites in India has whetted your appetite for discovering more about profitable retail growth opportunities that meet the expectations and demands of Indian consumers.
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