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“I have earned $442,991 USD in just six months by building a dropshipping business that people loved”.
It's no secret that UK consumers love to shop online. With 89% of people in the UK having bought something online in the year ending December 2023, online shopping has become a staple in everyday life.
The trend is fueling the growth of the eCommerce market. In March 2024, online sales accounted for nearly 26% of all retail sales in Great Britain.
So, what are the top 10 online shopping sites in the UK in 2024? Let’s see where Britons are spending their money online.
Amazon's UK site is highly popular among British consumers. According to a recent report, more than 415 million visitors browse the site every month.
UK shoppers appreciate the convenience and variety Amazon UK offers. With everything from tech gadgets to groceries, the site has become a go-to for many.
In terms of market share, Amazon UK leads every other site with a 30% stake in the UK ecommerce market. The site’s net sales have doubled since 2018, and the UK has become Amazon’s second-biggest European market after Germany.
Unsurprisingly, eBay’s UK site is the second most visited shopping platform among British consumers. It’s a close contender to Amazon UK, catering to every kind of buyer and seller.
What makes eBay so popular is its mix of perks. It has a huge customer base and ties to the Nectar card loyalty program. Plus, it’s a great platform for sellers. Fees are low, and sellers can choose to auction items or offer direct purchases.
In 2023, eBay generated 1.6 billion U.S. dollars in revenue from the UK. With the rising number of British online shoppers, that figure is expected to increase further in the upcoming years.
Argos.co.uk is a hit due to its same-day delivery and partnerships with brands like LEGO, Dyson, and Samsung. Its product range includes over 60,000 items, ensuring there's something for everyone. Argos’ extensive selection, paired with speedy delivery, keeps customers coming back.
Argos.co.uk is projected to see around 2.2 percent growth in ecommerce sales in 2024. The retailer’s business model allows it to combine physical and online sales. Argos’ customers can also take advantage of fast-track and click-and-reserve options when shopping on its website.
Tesco is a top British retailer well-loved for its wide range of products and services. From groceries to electronics, it offers everything under one roof.
Tesco's online store draws in more than 30 million visitors each month. Customers flock to the website for the convenience of grocery delivery and offers like Clubcard discounts
With its eCommerce sales predicted to reach 10.3 billion GBP by 2027, Tesco is set for impressive growth.
Asda is a top UK shopping site for groceries, clothing, and home products. It's backed by the American retail giant Walmart and gets over 28 million monthly visits.
Asda has seen significant growth in recent years. Its online shopping now accounts for 18% of total grocery sales. The site also recorded its highest-ever market share at 20.8% in 2023.
2024 is expected to be another great year, with the company expanding its delivery services and continuing to invest in quality and value for its customers.
Etsy UK offers handmade items and unique finds from independent sellers. It's the go-to for those seeking special, one-of-a-kind gifts and crafts.
In the UK, Etsy had 55.69 million visits, making it the second-largest source of traffic for the platform. Not to mention, mobile users make up 68.18% of this traffic, highlighting the importance of Etsy’s mobile platform for UK shoppers.
Etsy is especially popular among second-hand apparel shoppers. About 33% of these shoppers in the UK use Etsy, and 82% of them plan to shop there again.
Marks & Spencer is a renowned British retailer known for its quality products. It offers a wide range of clothing, home goods, and gourmet treats both online and in-store.
Marks & Spencer’s online presence is robust, with around 35 million visits each month. In 2023, its online clothing and home sales grew by 10.9%, driven by improved delivery services and strong demand for click-and-collect.
John Lewis is a beloved British high-end department store found in every major UK city. Its online site showcases a wide range of products, from clothing to unique tea caddies.
John Lewis has seen a significant rise in its online sales. In 2023, the store reported a return to profit, with total sales rising 1% to £12.4 billion. Notably, one million more customers shopped with John Lewis, boosting their ecommerce presence.
Looking forward, John Lewis plans to invest £542 million in modernising technology and expanding its store network.
Currys has managed to establish a strong online presence in the UK market. Originally a computer shop, Currys now sells a wide range of tech, including TVs, cameras, smart devices, and more.
One reason Currys stands out is the flexibility it offers. You can buy online and have your item delivered or reserve it online and pick it up in-store. Plus, the site uses smart recommendations based on your previous purchases.
In 2022/2023, Currys generated 9.5 billion GBP in revenue. This sales figure indicates how well it resonates with tech-savvy UK shoppers.
ASOS is a British online fashion retailer known for its wide range of clothing and accessories. It’s one of the top names in global fashion, offering everything from trendy outfits to unique vintage finds.
ASOS continues to impress with its online-only presence. It doesn’t have physical stores but instead focuses on delivering a great online shopping experience. In 2022, ASOS' UK e-commerce sales reached £1.8 billion, placing it among the top online fashion platforms.
In the EU alone, it saw £1.1 billion in retail sales in 2023. Looking ahead, ASOS is expected to keep growing amid the rise in demand for fashion items.
That wraps up our list of the top 10 online shopping sites in the UK. For merchants looking to target UK consumers, these sites can provide a solid foundation. Explore these platforms, tailor your offerings, and tap into the growing UK ecommerce market.
