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Do you have an entrepreneurial mindset but are scared to get started? Then, let us ease it down. In this article, we will talk about an essential element of business, that is product. 

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To do business, you don’t have to manufacture or develop yourself. Modern days have modern solutions, such as white-label digital products. 

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What are the White Label Digital Products?

White-label digital products are pre-built or pre-made, ready-to- and created for reselling by third parties. So, buyers purchase, customize and sell the products under their brand's name. Examples of white-label digital products are ebooks, software, cloud storage, etc. 

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Here is the fact. Being white-label, the manufacturers sell it to many. Once you purchase & customize and sell them in your name or brand, you become the owner. So do your competitors. 

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Benefits of Choosing a White Label Digital Product

White-label digital products have added a new dimension to online businesses. Here are how. 

Create Brand Awareness

As you have your products ready, you get ample time to concentrate on the opportunities and competencies of your brand, working on creating awareness of your brand, or you can expand your product line and expand the range of your target audience. 

Access to Quality Expertise 

Generally developed digital products for white-label come from diverse experts with deep knowledge, understanding, and experience, which may take several years of die-hard labor. You can leverage that information and skill by customizing it. 

Resource Efficiency 

Developing digital products, marketing, and selling takes a lot of time. Pre-built products offer solutions that save energy and cost right away from every angle, which is a plus point for solopreneurs or startups. 

Business Growth Accelerates 

Selling products by your name helps you get recognized, create a loyal clientele, and earn their trust. A perk of digital products online white label is to sell worldwide. So, you can create a good income flow along with accelerating growth. 

Variations With Consistency 

White digital label products have a wide range of variations. They are proven useful with limited to no risk. With your consistent effort, you can retain the existing ones and attract new clients.

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The 10 Best White Label Digital Products in the USA 

Digital products offer plenty of opportunities to build and grow your business. However, the abundance of products in the market has made finding the right product complicated. We researched the best white-label digital products in the US. Let’s take a look at them. 

1. Online Courses and e-Books

Youth empowerment has become one of the priorities of every country and teaching is the greatest weapon for that. An estimate is about 6.4 million students worldwide. If you want to contribute to the greater good and make a living, white-label online courses can be a good pick.

The eLearning platform is exponentially growing. So, if you choose to do business on white-label online courses and ebooks, you can not only offer quality content with information but also create your own brand. 

Key Features 

• Pre-Developed: A third party provides the materials for your business, and you can customize your brand’s elements, such as logo, fonts, design, color, etc. In some cases, you can add or change the lessons. 

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• Well-Designed: As the target audiences are learners, these white-label materials are designed professionally, mostly with high-quality content, accurate data, and mobile-friendliness so that anyone can access them anytime. 

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• Different Formats: These materials are available in different digital formats to help the learners understand resources, assignments, quizzes, and certifications to reward the learners. 

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• Convenient to Use: As the materials are already available, you save time and cost and can launch your brand as soon as possible. Also, some materials support different languages, helping the purchaser target global learners. 

Suited for 

Online courses and ebooks suit educational institutions, instructors, job holders, and self-learners. 

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2. Digital Photographs

Digital photographs are one of the vital elements for any business. The subject itself has a huge market value. According to statistics, the market size was valued at 105.2 billion in 2023. You don’t have to create your own content to start a white-label business with digital photography. Here’s how you can find them. 

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• Digital Product Marketplaces: Envato, ThemeForest, etc. Commercial marketplaces for digital assets, including photos. 
• Stock Photography Platforms: Pixabay, Unsplash etc. Access to free and premium photos by thousands of global professional photographers. 
• Directly from Photographers: Many photographers allow their photos to be used for white labels. You can contact them to get more photos. 

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These options guarantee you high quality. But, to ensure uniqueness, you need customization. For that, getting photos edited by a professional platform like Offshore Clipping is a time-wise decision. 

Key Features 

• Premium and Professional: White-label digital images ensure that the look and vibe are professional and that there is no compromise in quality due to the mass users. 

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• Variations: High to low resolution, product photos, lifestyle photos, or corporate photos- every type of photo is available. 

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• Free of Cost: Collecting digital photos doesn’t require much cost unless you are choosing the premium ones. You get high-quality photos and download them instantly. 

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• Licensing: Most white-label digital images allow buyers flexibility in customization. You can edit and rebrand the photos for personal and commercial purposes. (Even so, check on licensing about attribution to stay safe). 

Suited for 

Digital photos are needed for everyone, though ecommerce brands, online marketers, content creators, advertisement agencies, and service providers search images most. 

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3. Print on Demand

Print on Demand (POD) is a popular dropshipping business model due to its low risk and low hassle, which creates a powerful brand story. You purchase products like t-shirts, mugs, water bottles, phone cases, and handmade products on white and get them printed under their own brand. It’s easier and more convenient because the product providers handle many essential parts, and you marketize to sell globally. 

Key Features 

• Product Variations: Includes a wide range of products to be designed and printed, such as mugs, bags, phone cases, art, and so on. 

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• Custom Design: You feature your logos, artwork, design, labels, and packaging on the products, claiming the right of your brand’s uniqueness. 

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• Inventory Management & Fulfillment: When an order is placed, you prepare for it, so there is no need to store it in large amounts. Also, some suppliers or third parties offer fulfillment processes, inventory, and even shipping. 

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• Ecommerce Integration: With your POD products, you can work on plenty of ecommerce platforms such as Shopify, Etsy, etc. 

Suited for 

White-label print-on-demand products are suitable for solopreneurs, small marketers, influencers, or artists. 

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4. Customer Relationship Management (CRM) Software

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Streamlining client data and maintaining relationships has always been a concern for business and CRM tools provide the right solution. It helps businesses store clients' data systematically, choose more custom features such as selecting dashboard elements, and customized reporting, track sales opportunities, and boost team productivity. 

Key Features 

• Contact Management: The priority of CRM is to centralize and organize the contacts on the list and the potential ones collected from different sales channels. 

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• Workflow Automation: This time-saving and prompt feature makes the business easier as you can set it to perform some repetitive jobs automatically when certain actions are triggered. You can also automate marketing tasks based on sales data. 

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• Real-Time Data: You access accurate data on bidding price, ad placements, market demands, etc., which offers analytical and insightful reporting on leads, campaigns, and sales to support you in making informed and calculated decisions. 

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• Third-Party Integration: You can expand your workflow by integrating with other third-party applications such as accounting software, email marketing software, POS systems, cloud storage, etc. 

Suited for 

E-commerce, banking, advertising, healthcare, and education are some of the businesses that use Customer Relationship Management Software to improve customer experience and nurture relationships. 

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5. Project Management Software

Project management software has its demand. The benefits it offers have become and separable tool for businesses. White-label saas digital products offer in-depth customization, allowing you to facilitate the targeted customer with a professional and branded feeling. 

Key Features 

• Task Management: Project management software allows you to create and customize tasks for assigning, organizing schedules, collaborating, updating information-based performance, etc.

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• Performance Tracking and Reporting: This type of tool displays a project's progress in different metrics for users to understand. 

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• Invoice and Payment: Some white-label project management tools have built-in billing functions, invoice templates, and additional payment methods. In other cases, you may need to do it manually. 

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• Automation: Project managing tools on white label handles the repetition of several tasks through the automation process. It generally handles tasks like reminder setting, auto-reply, and status updates. 

Suited for 

Manufacturing and construction companies, information and publishing agencies, and finance institutions require project management solutions. But the usage covers much more than that. 

6. Cloud Storage Solutions

Do you have technological knowledge or interest? Then, cloud storage can be a good fit for getting started, and it is also a timewise product. White-label cloud storage is fully customizable and offers document and file protections, allowing businesses to safeguard their essentials. 

Key Features 

• Rebranding: Similar to any other white-label product, you can customize it with your brand elements domain, URL, dashboard, etc. 

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• Multi-Solution: This product includes features like crucial content storing, sharing with protection, limitations to accessibility, collaborative tasks, etc. White-label cloud solutions often integrate with Google Workspace, project management tools, or business automation systems to make the work easier. 

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• Data Backup: cloud storage offers schedule backups to keep the files in place, synchronize with other devices, and has version history that tracks the last version, so there won’t be any data loss risk. 

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• Data security: Being integrated with other tools and sharing with various users, the potential risks are being crossed out with strong security and encryption systems, multi-factor authentications, and restrictions on permissions. 

Suited for 

Mainly suited for IT businesses, software companies, or other technology development companies. 

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7. Website Design and Development

Considering the importance of branding and marketing, the use of websites will always soar higher, which is why website design and development products have taken a spot in our top 10 list. Buyers can completely customize it to rebrand and sell without being involved in the painstaking infrastructure development process. 

Key Features 

• Templates: White label products come with pre-built and open to customizing options. Various pre-designed templates allow changes in text, images, colors, layouts, and themes. 

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• Responsive Design: White-label products are manufactured for ongoing usage, making them more user-friendly across any device they use, especially mobile. So, no matter which device you use for navigation, it will be responsive and perform well. 

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• Drag and Drop Builder: To use such a product, technical knowledge or knowing coding isn’t necessary. Anyone can modify it by dragging and dropping different elements that fit their brand’s needs more. 

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• Built-in SEO Features: To optimize the website well with search engines, it includes features like URL structure optimization, XML sitemaps, customizable meta tags, etc. 

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• Security and Hosting: Another important feature is you don’t need any server for the website, as it has to host with encrypted privacy, like SSL certificates. 

Suited for 

Startups, solopreneurs, small, medium, and large organizations, non-profit organizations, online marketers, freelancers, agencies- any business looking for web design and development products. 

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8. White Label Digital Marketing Products

A white-label digital product, different from white-label digital services, defines one specific product offered by third parties, and the purchaser customizes and rebrands it to sell as a personal brand, mostly sold one-time. Unlike white-label service, this type of product requires little to no human involvement. Examples of some products include website builders, SEO tools, CMS platforms, analytic dashboards, etc. 

Key Features 

• Customization: These types of tools offer customization as much as you want. You can control cost, list down what to offer for a certain product, and ensure quality to cater to clients’ specific needs. For example, the number of emails for email marketing or running PPC ads for a certain period, etc. 

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• Integration: Digital marketing products connect with other systems by integrating software or tools. Let’s say you offer email marketing, integrate with a CRM tool to automate emails, track opening rates, find potential leads, and so on. 

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• Purpose-Specific Features: Based on the type of tool, you get the necessary features pre-built into the product. For example, 

• A Content Management System tool will include a landing page, blog management, domain customization, etc.
• A social media tool will include scheduled posts, social monitoring and analytics tracking, automated posting, etc. 
• SEO Tools: A white-label SEO software offers keyword research, on-page optimization, a personalized domain, etc. For example: keyword research tools, and backlink analysis. 

Suited for 

Digital marketing tools are required by every professional and business that exists and will continue to exist. Though digital marketing agencies and freelancers are some specific categories, they are necessary for every business that wants to dominate online. 

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9. White Label Fitness Digital Products

This is a lucrative product for people with health concerns around the world, and the number is increasing every day. It includes fitness apps, workout plans, health and wellbeing programs and courses, challenges, nutrition, and recipe guides.

Key Features 

• Pre-Designed: You will find this product includes some pre-designed features such as workout plans, nutrition, meal plans, etc. 

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• Customization: The product allows customization on logos, color, theme, and existing content to personalize the product to make it your own fully. 

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• User-Convenient: Some digital fitness apps offer plenty of beneficial features like progress tracking for users, heart rate monitoring, and sleep tracking, allowing users to have a personalized experience. 

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• Online Classes: Some of these tools offer live solutions such as yoga or physical exercise training, live classes, etc. 

Suited for 

Digital fitness products are sought by Gyms, health and wellness companies, personal trainers, etc. 

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10. Membership and Webinar Platforms

A white-label membership platform and a webinar platform are software-based platforms. It provides extensive and exclusive opportunities for its resources and customizes to sell membership-based solutions, live streaming, video sessions, or host seminars.

Key Features 

• Pre-built: These platforms are already available in the market. So, while choosing one, consider ownership, quality, intellectual property, data protection, and privacy factors. 

• Rebranding: It allows you to customize and rebrand with a logo, design, and colors to make it completely yours. For hosting webinars, you can change the interface and registration pages to make them completely branded. 

• Community Features: Such platforms are generally designed and open to forums, members integration, and interaction. So it’s easier to connect and keep them engaged through polls, chats, Q&A sessions, etc. 

• Payment: These digital tools often have a built-in, simple, and well-handled subscription-based payment system. 

• Email Marketing: Such platforms offer integration with emails so you can track, follow-up, and send invitations, as well as keep your target audiences informed about your brand. 

Suited for 

Membership and Webinar Platforms are mainly sought after by professionals who want to create online courses, provide corporate training and workshops, and offer subscription-based solutions. 

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Factors to Consider When Choosing White Label Products 

Deciding which digital products to choose from deserves a calculated and meticulous decision. For that check out the following factors.

Market Demand 

You probably have some products in mind. Check the answers to the following questions to decide if the product is the right fit for you. 

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• How much does it align with the targeted demographic? 
• Does it address their pain points and solve the problem? 
• Is it good enough to compete in the market? 
• Is the cost worth it? 

Quality 

The availability of online products has both positive and negative sides. So, check the product's standard, performance, manufacturer or supplier's reputation, and features to ensure the product. 

Ease of Use 

Take consideration of the product's easiness while using, from the design, and navigation to loading or mobile-friendliness, everything should be aligned well for the end users.

Integration 

The integration option is a fast solution to any problem and it makes a digital product more acceptable. Check on whether your listed software has third-party or API integrations.  

Customization 

White-label digital products are customizable, but make sure to check the extent. Some products offer massive changes, from branding to specific features; in other cases, there are restrictions.  

Legal Rights 

Some manufacturers restrict modifications of their digital products. Take note of the product’s license to confirm if those are fair, the product is following relevant regulations and you are authorized to customize for your brand.  

Support Management 

Consider the support system that you are comfortable with. There are options; the provider may take care of it, joining support options where they technically support you, or you can manage everything. 

How to Sell and Marketize White Label Digital Products? 

After thorough demographic and competitor research, product price, customization, and profit margin demand for deciding, you have found the right product to start a business. Now it’s time to marketize and sell it. Here is a step-by-step guide on how you can do it. 

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Step 1: Create Your Brand Identity 

To customize any white-labeling digital product, you need to claim it as your own by incorporating your distinctiveness, which is your brand identity. If not before, it’s high time to develop your brand’s name, logo, color, font, tagline, and other necessary elements. 

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Step 2: Build Online and Offline Presence 

Inform your target audience about your business and product. Start around you, let your family, friends, and acquaintances know about your business, and also ask for a referral. Also,  

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• Start being active on social platforms and continue posting about your business. 
• Get a high-converting website and share it on social media. 
• Connect with online forums like platforms. 
• Make yourself known for niche-related businesses. 

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Step 3: Collaborate With Reputable Manufacturers or Suppliers 

You need to refill to supply you with the products before stockout, for which you need white-label digital product suppliers. Consider factors like suppliers’ reputation, reseller reviews, customer support, cost, etc. Some renowned suppliers are PLR.me, Big Product Store, PLR Printable Store, etc. 

You are set to go. 

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Conclusion 

The convenience, accessibility, and abundance of products have made white-label digital products a good option to do business. 

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So, if you are yet to get started, hope this article helps you find the right direction in choosing products and get started. Finger cross for your new journey.

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