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Best Indian Streetwear Brands Redefining Urban Fashion
Best Indian Streetwear Brands Redefining Urban Fashion

Discover the best Indian streetwear brands shaping urban fashion. Explore Gen Z favorites, brands like Jaywalking, and what makes Indian streetwear global.

Best Indian Streetwear Brands Redefining Urban FashionDropship with Spocket
Varsha Singh
Varsha Singh
Created on
July 29, 2024
Last updated on
January 11, 2026
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Written by:
Varsha Singh
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If you’ve been paying attention to fashion culture lately, you’ve probably noticed one thing — indian streetwear is no longer a niche trend. It’s a fast-growing movement shaping youth identity, street culture, and even modern luxury fashion across the country. From oversized silhouettes and bold graphics to experimental fits and drop-style collections, indian streetwear brands are building a style language that feels global but still deeply rooted in India.

And what makes this movement even more exciting is how diverse it’s become. Whether you’re into minimalist looks, edgy oversized drops, or hype-driven statement fits, there are plenty of streetwear brands in india delivering serious style. In this guide, we’ll explore the best streetwear brands in india, the culture driving the rise of streetwear india, and the brands shaping the future of Indian fashion — including options for fans of brands like jaywalking.

What Is Indian Streetwear and Why It’s Exploding

Streetwear has always been more than clothing — it’s attitude, identity, and community. But what makes indian streetwear different is how it blends global street style with local context. Instead of copying what’s trending in New York or Tokyo, many indian streetwear brands are creating designs that speak to Indian youth culture, street art, music scenes, and even regional aesthetics.

The result is a rapidly evolving fashion space where streetwear brands aren’t just selling hoodies and sneakers — they’re shaping how Gen Z expresses themselves. That’s exactly why streetwear india is growing so quickly.

What Makes Indian Streetwear Unique

Unlike traditional fashion categories, indian streetwear thrives on experimentation. It’s bold, expressive, and often intentionally “imperfect” in a way that feels authentic.

Here’s what makes it stand out:

  • Local storytelling: Many indian streetwear brands pull inspiration from Indian pop culture, city life, music, typography, and street art.
  • Oversized silhouettes: Loose fits, boxy tees, cargos, and layered looks are dominating streetwear india right now.
  • Drop culture mindset: Limited drops, curated collections, and exclusivity are becoming a signature of streetwear brands in india.
  • Fusion of tradition and street: Some of the best streetwear brands in india incorporate Indian motifs, fabrics, or craft influences in modern silhouettes.

This is why indian streetwear brands don’t just feel trendy — they feel culturally relevant.

Indian Streetwear vs Western Streetwear

At first glance, indian streetwear and Western streetwear might look similar — oversized fits, sneakers, graphic tees, caps, and layering. But the deeper you go, the bigger the difference becomes.

Here’s how they compare:

  • Western streetwear often draws from skate culture, basketball aesthetics, and global hype brands.
  • Indian streetwear is shaped by local street style, weather, city culture, and Indian youth identity.

Where Western streetwear leans heavily into global celebrity and established luxury collaborations, streetwear brands in india are still building their own identity — one that feels raw, original, and community-driven. Many of the best streetwear brands in India also focus more on storytelling and cultural energy than mass-market appeal.

This difference is why streetwear india has the potential to become its own global category instead of just being an extension of the West.

Why Gen Z and Hip-Hop Culture Are Driving Streetwear

If you want to understand the rise of streetwear india, look at Gen Z. They’re not just consuming fashion — they’re curating identity online through reels, fits, photography, sneaker culture, and community aesthetics.

Here’s what’s fueling it:

  • Music + street culture: Hip-hop, indie artists, and the rise of Indian rap culture have made indian streetwear feel more expressive and authentic.
  • Social media visibility: Fashion creators and influencers are making streetwear brands in india more discoverable than ever.
  • Statement dressing: Gen Z doesn’t want basic fashion — they want pieces that stand out. That’s why indian streetwear brands are growing so quickly.
  • Sneaker + street photography culture: This lifestyle plays a major role in how people discover the best streetwear brands in india.

In short, indian streetwear is exploding because it’s no longer just clothing — it’s a visual identity, and Gen Z is making it mainstream.

Can Indian Streetwear Become a Global Force

The short answer? Yes — and it’s already happening.

A few years ago, indian streetwear was mostly limited to niche communities, underground drops, and city-based fashion circles. Today, it’s turning into something much bigger. Many indian streetwear brands are building strong identities, experimenting with silhouettes, creating high-quality collections, and tapping into the same storytelling culture that made global streetwear huge in the first place.

What’s different now is that India isn’t trying to imitate global fashion — it’s creating its own aesthetic. And if you’ve been following vogue india news, you’ll notice more conversations around how India’s streetwear scene has the potential to expand internationally. That’s exactly why more global eyes are watching streetwear india than ever before.

Why Global Buyers Are Paying Attention

Global streetwear has evolved beyond “cool hoodies and sneakers.” It’s now about culture, identity, and originality — and that’s where indian streetwear has a serious advantage.

Here’s why international buyers are increasingly interested in indian streetwear brands:

Authentic storytelling

The strongest global streetwear brands are built on a narrative — not just fashion. And the best thing about indian streetwear is how naturally it carries deep stories. Brands are drawing inspiration from Indian cities, subcultures, music, art, and heritage without making it feel forced.

Fresh design language

Streetwear globally is saturated. But streetwear brands in india still feel new and experimental. That originality makes Indian labels stand out, especially when they blend bold graphics, oversized fits, and modern styling with cultural influences.

Quality and craft potential

Many indian streetwear brands have access to high-quality manufacturing and craftsmanship — which gives them an edge in premium streetwear. This is also why some of the best streetwear brands coming out of India feel like they can compete at an international level.

In short, streetwear india feels fresh, expressive, and culturally rich — exactly what global audiences look for today.

Challenges Indian Streetwear Brands Face

Even though indian streetwear brands have massive potential, scaling globally isn’t easy. The biggest barriers are not always design — they’re operations, distribution, and brand visibility.

Here are the biggest challenges holding back streetwear brands in india from becoming global giants:

Limited global distribution

Many streetwear brands in India sell primarily through their own websites or limited marketplaces. Without strong global shipping, retail partnerships, or global influencer visibility, it’s harder to grow internationally.

Pricing and positioning

Some of the best streetwear brands in india are premium — but global audiences may still perceive Indian fashion as “affordable.” That mismatch makes it harder for Indian labels to charge luxury-level pricing without strong storytelling and global branding.

Low international media exposure

Even if indian streetwear is thriving, it doesn’t always get the international fashion press attention it deserves. That’s why features and cultural coverage — like what you sometimes see in vogue india news — become important for global credibility.

Drop culture limitations

Drop culture works well for hype, but it can limit scale. Many indian streetwear brands rely on limited runs and exclusive drops, which builds desirability — but scaling that model globally requires stronger supply chain management and forecasting.

These challenges don’t stop streetwear india — but they explain why some brands grow slower internationally despite having strong products.

How Indian Brands Are Expanding Globally

Now, here’s the exciting part: a growing number of indian streetwear brands are already taking steps toward global expansion — and the strategy is becoming clearer.

Here are the main ways streetwear brands in india are scaling outside India:

D2C global shipping

Many Indian labels are strengthening their direct-to-consumer model by offering international shipping and improving product pages to appeal to global shoppers. This allows indian streetwear brands to sell globally without depending on physical retailers.

Collaborations and cultural credibility

Collabs are the fastest way to grow relevance. When indian streetwear brands collaborate with artists, rappers, sneaker communities, photographers, or even international labels, they build cultural authority quickly — which drives global demand.

Social media-led growth

Instagram and TikTok-style fashion content are powerful. When influencers wear Indian labels and create styling content, they make streetwear india feel global overnight. This is especially effective for brands that have strong silhouettes and visual identity.

Building a “brand world”

The best streetwear brands in india aren’t just selling clothes — they’re building communities. They’re creating a lifestyle around their identity, and that’s how streetwear brands become global movements.

And this is where the future looks strongest: Indian streetwear is no longer “India catching up” — it’s India building something distinct that the world could adopt.

Best Indian Streetwear Brands You Need to Know

If you’re searching for the best streetwear brands in india, you’ll quickly notice one thing — there isn’t just “one” streetwear aesthetic anymore. Indian streetwear has evolved into multiple styles, ranging from luxury-level designer silhouettes to fun graphic drops made for everyday wear.

To make it easier, here’s a quick guide before we dive into the best indian streetwear brands:

  • If you like premium, fashion-forward streetwear → go for high-concept labels and designer-driven collections.
  • If you want everyday streetwear that’s affordable and wearable → look for Gen Z-ready brands that do oversized tees, hoodies, and cargos.
  • If you love experimental fits and bold statement pieces → you’ll probably gravitate toward brands like jaywalking and similar labels.
  • If you’re into caps, sneakers, and accessories → look for brands shaping the culture of streetwear india beyond clothing.

1. Urban Monkey

Urban Monkey

Yash Gangwal started Urban Monkey in Mumbai back in 2013. He grew up in Hong Kong, loved skateboarding and hip-hop, then came back to India and saw something was missing. The name came from watching monkeys jump between houses in Jaipur - pure street energy. Now celebrities like Ranveer Singh, Divine, and Badshah wear their gear. They even run a skateboard shop outside Bengaluru's best skate park.

Their "Illuminati" caps cost Rs. 1,250-1,650 and they're famous for good reason. You can also grab sunglasses, wallets, and varsity jackets. With free shipping and easy returns, Urban Monkey proves cheap Indian streetwear brands don't have to suck. They get the culture because they live it - from caps to hoodies, everything feels authentic, not fake.

2. Jaywalking

Jaywalking

Jay Jajal started Jaywalking in Mumbai during 2019. His family makes clothes, so he knows construction. But he wanted to rebel against boring fashion. The name says it all - cross the line, make statements, believe in art. Celebrities like Ranveer Singh wear their pieces that work for everyone, not just men or women. Jaywalking makes clothes that tell stories.

Shop their boxy utility pants and oversized sweatshirts for Rs. 2,000-8,000. Everything's hand-made with crazy details that make you look twice. They ship worldwide and got featured in Vogue. If you want indian streetwear brands for women that don't play it safe, Jaywalking makes art you can wear to the grocery store or a gallery opening.

3. Six5sixstreet

Six5sixstreet

Brother and sister Avni and Ambar Aneja started Six5sixstreet in Delhi during 2018. Avni studied fashion in London, Ambar studied business in Los Angeles. They came back to India with serious skills and big attitudes. Their motto is "Question Everything" and you can see it in collections like "Humanity in the Digital Age." They don't just make clothes - they make statements about society.

Cargo pants start at Rs. 2,250, jeans cost around Rs. 3,000, and statement tees run Rs. 1,400-1,800. Watch for their warehouse sales where prices drop big time. These affordable Indian streetwear brands ship globally and get Vogue coverage. Six5sixstreet works for anyone who thinks fashion should say something important, not just look pretty.

4. CAPSUL

CAPSUL

Meenakshi Singh and Bhavisha Dave built India's first multi-brand streetwear store in 2018. They both worked at PUMA globally before starting CAPSUL. Their Mumbai and Bangalore stores aren't just shops - they're hangout spots where culture happens. You can find international brands like Stussy and Carhartt next to the best Indian homegrown streetwear brands. They throw events and workshops that celebrate the whole streetwear scene.

CAPSUL sells everything from budget local pieces to expensive international drops. They run "Word On The Street" where Indian streetwear brands share their stories. GQ named them among India's 35 Most Influential Young Indians of 2024. If you want to understand streetwear culture, not just buy clothes, CAPSUL is where you go.

5. BISKIT

BISKIT

Siblings Shruti and Harsha Biswajit run BISKIT between Berlin and Chennai since 2017. They only make 21 of each piece, so when it's gone, it's gone. This makes them one of the most expensive Indian streetwear brand options, but also the most exclusive. Their "SPACED OUT" collection celebrates India's space program with ISRO designs and astronaut imagery. They make gender-neutral BSKT pieces without the 'I's to break binary thinking.

T-shirts start around Rs. 7,000 and statement shirts hit Rs. 16,500. Every piece is like wearable art with mixed media and layered photos. They work with Capsul to reach Indian customers. BISKIT isn't for everyone - they make fashion for people who think clothes should mean something deeper than just covering your body.

6. The Souled Store

The Souled Store

Four friends started The Souled Store in 2013 to celebrate pop culture through clothes. Co-founder Vedang Patel says they're telling "the story of India, made in India to the world." They got licenses from Disney, Marvel, Warner Bros, and tons more. From Marvel superheroes to Harry Potter, they cover every fandom while keeping quality good and prices fair.

Marvel t-shirts cost Rs. 699, hoodies run Rs. 1,499, and special collections go up to Rs. 2,999. Their membership gets you 20% off everything. Celebrities like Ayush Mehra and Rohit Saraf wear their stuff. With over 50 million app downloads, The Souled Store proves popular Indian streetwear brands can stay huge and still care about community.

7. Polite Society

Polite Society

Surmai Jain started Polite Society in 2020 after studying fashion in Mumbai and marketing in New York. The name is ironic - while "polite society" sounds boring, this brand is anything but. They make luxury pieces with rebel energy. Celebrities like Ananya Panday, Janhvi Kapoor, and Kriti Sanon wear their clothes to red carpet events and fashion weeks.

Corsets start at Rs. 3,400 and go up to Rs. 15,000+ for statement pieces. You can shop at their Bandra store or online. Instead of fast fashion trash, Polite Society makes clothes you'll keep for years. They prove indian streetwear brands for women can be sophisticated without being stuffy or boring.

8. Natty Garb

Natty Garb

Natty Garb means "Voguish Semblance" and started as a Delhi blog in 2017. Now they make some of India's weirdest, coolest clothes. Based in New Delhi, they take inspiration from past, present, and future stories. Their designs are raw but smart, perfect for people who see clothes as art. Check out their "The Caves" store in Mumbai's Bandra for the full weird experience.

Crinkled shirts cost Rs. 5,199-9,358, basic tees are Rs. 2,499, and luxury polos hit Rs. 4,850. Their "Gentleman's Club" and "Mummy Issues" t-shirts show their sense of humor. If you like experimental fashion that makes people stare, Natty Garb creates pieces that definitely aren't for everyone - which is exactly their point.

9. FEAR NO MAN

FEAR NO MAN

FEAR NO MAN is all about the name - they make clothes for people who refuse to back down. This brand believes fashion should break social barriers and give you confidence to be yourself. Every piece sends a message about being fearless and authentic. You don't just wear FEAR NO MAN, you live it.

Their "Sidesweep Denims" cost Rs. 3,333 and show serious construction quality. Hoodies, sweatshirts, and statement tees all carry their fearless message. The unisex baggy fits work for everyone. FEAR NO MAN builds community around people who won't let society tell them who to be or how to dress.

10. Valkyre Clothing

Valkyre Clothing

Arindam Bora started Valkyre Clothing in 2019 with a mission: "Streetwear with a Cause." They work with talented local artists from Mumbai's poorer areas, giving them platforms to show their art while helping their communities. Every denim jacket gets hand-painted from scratch with fabric acrylic colors. Each one is totally unique wearable art.

Custom jackets get priced as premium pieces because they're completely handmade. You can work with them through WhatsApp or Instagram to create your vision. Celebrities like Karan Tacker love the artistic quality. Valkyre proves fashion can create social change while making amazing clothes.

11. Veloce

Veloce

Veloce launched in Jaipur during 2021. The name means "fast" in Italian, perfect for a brand mixing athletic performance with street style. They build everything on Culture, Art, and Modernity. Advanced materials make clothes that work for working out or hanging out. Bold colors and energetic patterns capture modern Indian youth energy.

Their performance fabrics work great for active lifestyles but still look stylish for daily wear. Collaborations with athletes and influencers bring real sports culture into streetwear. Veloce bridges the gap between fitness and fashion without compromising either side. Perfect for people who live active lives but want to look good doing it.

12. Blor.official

Blor.official says "Streetwear brands are boring. BLOR is a cult" and they mean it. This mysterious Delhi brand creates limited drops with cryptic messages and waitlists. Their "DROP 001" campaigns use phrases like "They don't know yet... but BLOR is everywhere." Everything's underground, mysterious, and exclusive.

Limited quantities sell through waitlists only. Dark themes and rebellion appeal to people seeking authentic urban culture, not mainstream fashion. BLOR builds cult followings instead of regular customers. Perfect for collectors who want rare, underground fashion that challenges everything about normal streetwear.

13. Sillystiches.shop

Sillystiches.shop

Silly Stitches makes "dangerously dramatic fits built for chaos, stitched by delusion, worn by people who confuse fashion with therapy." Their Instagram posts like "POV you mistook fashion for therapy" and "Ran from the asylum straight to your wardrobe" show their twisted sense of humor. They make clothes for people who embrace chaos.

Bold prints and unconventional cuts challenge normal fashion rules. Their "chequered prints were boring so" campaigns show constant innovation. Online focus and social media marketing make them accessible while keeping the edgy vibe. Gen Z loves brands with personality and Silly Stitches has plenty.

14. Wtflex.in

Wtflex.in

Wtflex built loyalty over years with consistent quality and unique prints. Customers swear by their heavyweight tees and varsity jackets that last way longer than fast fashion garbage. They maintain high standards in design and construction. Heavy fabric weight and durability separate them from cheap knockoffs.

Heavyweight t-shirts and varsity jackets feature unique graphics refined through years of customer feedback. Online focus makes them easy to find and order. Consistent quality creates dedicated repeat customers who appreciate attention to detail. Wtflex proves good Indian streetwear brands can build community through reliability, not hype.

15. Esthreall

Esthreall

Esthreall makes minimalist streetwear with clean lines and modern cuts. They keep a lower profile but build dedicated fans who appreciate understated style with great details. Perfect for people wanting versatile pieces that work casual or semi-formal. Clean designs appeal to mature customers who don't need loud graphics.

Quality fabrics and contemporary cuts keep prices reasonable for value-focused shoppers. Collections feature neutral colors, premium cotton, and carefully thought-out cuts. Growing recognition online shows potential for bigger reach. Esthreall represents streetwear evolution toward refined, globally-influenced looks while staying accessible.

16. Swawe.store

Swawe balances trendy styles with affordable prices for young urban customers. They interpret global streetwear trends for the Indian market. Online-first strategy builds community of style-conscious shoppers. Perfect for college students and young professionals wanting current fashion without crazy prices.

Collections reflect contemporary streetwear while staying budget-friendly. Growing presence shows they understand what customers want. Strategic pricing makes them competitive among best affordable Indian streetwear brands. Swawe proves emerging labels can succeed through trend awareness and customer focus.

17. Eggwhites.in

Eggwhites grabbed attention with their unusual name and playful brand personality. They create distinctive pieces that stand out from conventional streetwear. Unique approach to branding attracts customers who appreciate personality over corporate polish. Growing recognition shows their creative approach works.

Pieces reflect experimental spirit while staying accessible. They cater to customers wanting something different from mainstream offerings through unique graphics or unconventional cuts. Creative branding helps new labels stand out in competitive markets. Eggwhites shows how personality can build brand recognition. Their store is powered by Shopify and their Ex Tee is going wild. They also give you 10% OFF on your first order.

18. Days for Clothing

Days for Clothing

Days for Clothing makes streetwear for everyday life. The name suggests clothes that work for various moods and occasions. They understand Indian consumers need clothes that transition between social settings while keeping street credibility. Perfect for people wanting versatile pieces that work multiple ways.

Collections feature pieces suitable for college, casual work, and social events. Budget-friendly pricing appeals to practical shoppers. Growing recognition shows successful community building around accessible, wearable streetwear. Days for Clothing proves streetwear can meet real-world needs while maintaining style. 

19. DVRZI

DVRZI

DVRZI creates bold pieces for confident people who want their clothes to make statements. The distinctive name suggests attitude and individuality. Perfect for customers wanting clothing that shows confidence and personality. Bold graphics, unique cuts, or distinctive design elements set them apart.

Pieces reflect their bold brand personality through graphics, cuts, colors, or construction details. Online presence shows understanding of digital community building. DVRZI demonstrates how new labels can build recognition through strong brand identity and appealing to individualistic customers.

20. Breakbounce

Breakbounce

Breakbounce started in 2013 in Bengaluru with the philosophy of "discovery, individualism, positivity, and expression." Their tagline "For the originals, the adventurous and the fearless" captures their target audience perfectly. Inspired by Dutch craftsmanship and European street fashion, they bring international trends to India. The complete range includes everything from t-shirts to footwear.

T-shirts start around Rs. 1,199-1,999 across Myntra, Flipkart, and Ajio. Customers praise comfort and style while loving their attention to washes, colors, and details. They expanded into footwear with "Kicks" range for complete lifestyle solutions. Breakbounce proves longevity comes from consistent quality and staying true to core values.

21. Dhruv Kapoor

Dhruv Kapoor

Dhruv Kapoor has shown at Milan Fashion Week since 2022, making him one of India's most internationally recognized designers. Founded in 2013 to break gender norms through fearless creativity. Collections blend Indian sensibilities with contemporary global aesthetics while exploring themes of emotional well-being and mindfulness. International background in relations influences sophisticated cultural commentary.

Baggy shorts start at Rs. 16,500 with statement pieces reaching Rs. 24,500+. "Breath-work manuals" concept integrates mindfulness into fashion. Celebrities like Ed Westwick wear their denim jackets. International recognition establishes them among top indian streetwear brands representing India's creative potential globally.

22. Toffle

Toffle is India's first customized streetwear brand since 2016. Co-founders Kashish Gemini and Brij in Delhi create wearable art through custom pieces, hand-painted designs, and upcycled products. "Design over brand" philosophy makes pieces that tell personal stories instead of following trends. 100% lifetime warranty on signature items shows quality commitment.

720 GSM hooded jackets and upcycled denim using Japanese Sashiko-Boro techniques show premium craftsmanship. Custom approach lets clients express personalities through unique pieces. Previous collaborations include rapper Raftaar incorporating musical influences. Annual sales make exclusive pieces more accessible among expensive indian streetwear brand options.

23. Midnight LAW

Midnight LAW

Midnight LAW started in 2018 celebrating vintage and retro aesthetics from punk, early space age, and counter-cultures. Bold graphics and expressive artwork appeal to customers wanting more than basic streetwear. Collections like "Vintage 60s" and "Vapor" blend Greek-inspired looks with Y2K vibes, creating unique retro charm with modern sensibility.

T-shirts stay budget-friendly while premium hoodies offer sophisticated styling options. Wardrobe staples include hoodies, sweatshirts, t-shirts, and crop tops for different style preferences. They make art and style from past eras accessible to modern consumers. Midnight LAW proves looking backward can create forward-thinking fashion.

24. Warping Theories

Warping Theories

Warping Theories started in 2021 as a creative fusion between 'Warp' by Kuship Parmar and 'Pro-Anti Theory' by Urvash Parmar. They take minimalism, neutrality, and functionality as foundations for innovative design. Neutrals become statements and accessories themselves. Simple silhouettes with intricate details create timeless pieces suitable for every season.

Pieces feature evolution and timelessness reflecting founders' philosophy, creating garments that work across different contexts. Commitment to versatility and evergreen design ideas makes them relevant among best affordable indian streetwear brands for investment pieces. They challenge conventions while maintaining timeless appeal.

25. Prxkhxr

Prxkhxr

PRXKHXR started in 2020 appealing to a youthful global audience through unique in-house prints. They create striking prints from favorite animals to Satyajit Ray works, experimenting with colors before printing onto fabrics. All printed fabrics get manufactured in their facility outside Delhi. "Achievable edgy" clothing makes striking prints practical for everyday wear.

Animals Shirt costs Rs. 6,000, Floral Appliqué Shirt Rs. 9,000, and Illusions Shirts around Rs. 8,000. Collaboration with The Hundreds gave an emerging Indian designer platform showcasing gender-neutral prints. Handmade prints and careful visual storytelling create deeper connections beyond hype culture.

26. BurgerBae

BurgerBae

Rohan Kashyap, Ojasvee Kashyap, and Janvi Sikaria founded BurgerBae in Ludhiana and Delhi as D2C brand driven by Instagram community. Five years ago they quit day jobs to serve "finger-licking, freshly grilled apparel" built on Quality, Community, and Sustainability. Over 2.5 lakh customers and 2.67 lakh Instagram followers show their success. Recent Shark Tank India 4 appearance showcased their mission.

Minimal Burger Logo tees cost Rs. 799, heavyweight hoodies Rs. 1,899, weekend tracks Rs. 1,399 across extensive colorways. Irish Track Pants start Rs. 1,299 while dresses range Rs. 499-999. They craft "delicious artisan burger hoodies" and tees "soft as last fry at bottom of bag" through sustainable practices.

27. Exhale

Exhale Label launched in 2018 as Mumbai leisurewear brand building community of #ExhaleWarriors through feel-good purposeful apparel. Based on real people and stories, their mission creates pieces making you feel seen, heard, and valued. They believe in transparency, ethical practices, and giving back. Designs are bold yet meaningful, drawing from actual experiences and emotions.

Mahika Joggers cost Rs. 2,200, Tatiana Sweatshirts Rs. 2,300, and mood-themed pieces show their storytelling approach. The Fragile collection and "What's Your Story" pieces showcase emotional honesty through fashion. Customer reviews praise comfort and relatability, with many finding empowerment through pieces that validate their experiences.

28. FUGAZEE

FUGAZEE

FUGAZEE started in 2015 with mission to change India's streetwear scene. The team didn't follow standard business practices but made their journey through India's streets online. They create outfits nobody else was doing, getting incredible response during first months. Mixing global creativity with their "street sauce" brings lip-smacking head-turning streetwear.

Moon Wash Craters Applique oversized t-shirts, Navy Floral Applique corduroy shirts, and White Mayan Embroidery riveted flared denims showcase premium garments. T-shirts, shirts, trousers, crochets, trackpants, jeans, overshirts, and tracksuits form a comprehensive collection. "Streets in our DNA" philosophy brings viral looks every month for bold men in India.

29. Delhiwear

Delhiwear

Harkrishan Alag aka Bandajee launched Delhiwear in 2017-18 making humble kurtas look effortlessly cool. The name incorporates Lotus temple into the logo building inclusivity theme. First collection "Vardi" shifted kurta from occasional wear to everyday fashion, pairing traditional silhouettes with Jordans. Now everyone wears kurtas with sneakers, proving their trendsetting influence.

Kameez Shirts start Rs. 2,799, AC Jackets from Rs. 6,494, and heavyweight pieces around Rs. 4,499 across workwear-inspired collections. They target age group 18-34 with clothes that sold out first 6 months despite seeming limited. Delhiwear brings trusted office workwear through well-curated, comfortable, highly-reviewed business casual staples.

30. NorBlack NorWhite

NorBlack NorWhite

Canadian-raised Mriga Kapadiya and Amrit Kumar moved to India in 2009 to connect with their roots. Traveling across the country, they experienced disappearing art forms and artisan communities, birthing NBNW from desire re-interpreting ancient textile practices. The brand explores "grey space" as part anthropological experiment, part art, part fashion.

Beaded Crew Socks cost Rs. 1,800, Rainbow Scallop Dress Rs. 15,000, and Keep it Classic shirts around Rs. 12,500. Featured in Wallpaper, ASOS, Fader, I-D Magazine, Vogue India and Italy. Selected by Frida Giannini as favorite young Indian designers for Grazia Young Fashion Awards 2012.

The Cultural Impact of Streetwear Communities in India

Indian streetwear culture grew from real communities, not corporate boardrooms. Skateboarding scenes in Mumbai, Delhi, and Bangalore heavily influence these brands. Urban Monkey's skate shop outside Bengaluru shows this connection perfectly. Hip-hop culture, graffiti art, and urban youth movements feed into what makes these Indian streetwear brands authentic rather than copying international trends.

These brands build loyal communities through exclusive drops, collaborative events, and social media engagement bringing together artists, musicians, and fashion enthusiasts. CAPSUL creates cultural hubs through events and workshops while brands like HUEMN and Almost Gods use fashion for social commentary. The spirit of youth expression in India drives this movement forward, creating authentic culture rather than following trends from other countries. Keep an eye out for Indian streetwear marketplaces like Mainstreet Marketplace, Solesearch, Crepdog Crew (CDC), and Hophead.

What Founders Say

Shubham Gupta, Founder of Bonkers Corner, says: “Streetwear as a culture is global, and Indian consumers have already shown us that they’re ready for fashion that is bold, expressive, and community-driven,” he said. 

Vedang Patel, co-founder of The Souled Store, chimed in: "We are an aspirational global brand. The Souled Store is the story of India, made in India to the world."

How to Choose the Best Streetwear Brands in India for Your Style

If you’ve ever searched for indian streetwear brands and felt overwhelmed by the options, you’re not alone. The reason is simple: indian streetwear isn’t one single style anymore. It has evolved into different aesthetics, price tiers, and cultural sub-genres. What looks perfect on one person may feel totally off for someone else.

So instead of buying from the most hyped streetwear brands in india, it’s smarter to understand what kind of streetwear you actually want and then choose from the best streetwear brands in india that match your vibe.

This section helps you do exactly that.

Understand Your Streetwear Aesthetic First

Before buying from any streetwear brands, define the style you naturally gravitate toward. Streetwear is about identity, and the “right” brand depends on your personal preferences.

Below are the most common indian streetwear aesthetics.

Minimal Streetwear

This style is clean and wearable. Silhouettes may be oversized, but the color palette stays neutral and branding remains subtle.

You should choose this if you prefer basics, quiet fashion, and premium everyday fits. Common pieces include solid oversized tees, minimal hoodies, and clean cargos. This is ideal for people who want best streetwear brands that feel refined rather than loud.

Graphic and Hype Streetwear

This is one of the most popular styles in streetwear india today. It includes bold typography, oversized tees, statement hoodies, and limited drops.

This aesthetic works best if you enjoy expressive outfits, trend-driven styling, and high-visibility fashion. A large number of the best streetwear brands in india fall into this category because it matches Gen Z shopping behavior and social media-led fashion trends.

Luxury and Designer Streetwear

This is premium indian streetwear with runway-inspired construction, sharper silhouettes, and elevated materials. The focus is on structure, fit, and styling.

Choose this if you want fashion-forward fits and statement outerwear. This is also the type of aesthetic most people look for when searching brands like jaywalking.

Underground Culture Streetwear

This style is more niche and community-led. These brands prioritize storytelling, art, and identity-driven collections rather than mass appeal.

It’s ideal if you want limited drops, rare pieces, and streetwear that feels culturally rooted. Many of the strongest indian streetwear brands are growing through underground communities and creator-driven spaces.

Check Fit and Silhouette Before You Buy

Silhouette is a major part of streetwear india. The same hoodie can look completely different depending on shoulder cut, fabric weight, and length.

Before buying from streetwear brands, check:

  • Whether the fit is boxy oversized or longline oversized
  • Shoulder structure (drop shoulders usually look more streetwear-authentic)
  • Fabric weight (heavier cotton gives better structure)
  • Exact measurements rather than relying only on standard sizes

This matters most when you’re buying from the best streetwear brands in india, because fit is part of the product identity.

Prioritize Fabric Quality and Construction

Streetwear is not just about design. It’s also about how the garment holds shape and feels after multiple wears.

When evaluating indian streetwear brands, focus on:

  • Stitching quality (double-stitching is more durable)
  • Print durability (high-quality prints don’t fade or crack quickly)
  • Fabric weight (heavier cotton improves fit and structure)
  • Wash consistency (color should not fade after repeated washes)

If you're investing in pieces from the best streetwear brands, quality should always be non-negotiable.

Drop Culture vs Evergreen Collections

One of the biggest shifts in streetwear india is drop culture. Some indian streetwear brands release limited drops that sell out quickly, while others keep core products available year-round.

Drop culture is best if you prefer exclusivity, hype, and collectible pieces.
Evergreen collections are better if you want staples and don’t want to rush-buy.

Both styles exist across streetwear brands in india, and choosing the right one depends on whether you prioritize uniqueness or consistency.

Match Your Budget With the Right Streetwear Brands

Not all streetwear brands in india operate in the same price bracket. A common mistake is expecting premium construction from low-cost streetwear.

A simple pricing approach:

  • Affordable brands usually focus on graphics, daily wear, and trend-forward products
  • Mid-range brands offer better fabric, construction, and fit
  • Premium brands focus on fashion-forward silhouettes and statement design, especially for those who like brands like jaywalking

This helps you pick the best streetwear brands in india based on value instead of hype.

Quick Checklist Before Buying Indian Streetwear

Before you buy from any indian streetwear brands, confirm:

  • The brand fits your aesthetic
  • You have checked measurements properly
  • The fabric and print quality match the price
  • Returns and exchanges are reasonable
  • You are buying because it fits your style, not only because it’s trending

This checklist helps you make better decisions across streetwear brands, especially if you’re still exploring streetwear india.

Where to Buy Indian Streetwear Online

Once you’ve shortlisted your favorite indian streetwear brands, the next step is knowing where to buy from. The buying experience matters almost as much as the product itself, especially because indian streetwear often involves limited drops, high-demand collections, and sizing that varies from brand to brand.

Whether you’re shopping for daily fits or premium statement pieces, here are the best places to buy from streetwear brands in india online, along with practical tips to avoid fake products and ensure you get the right fit.

Official Brand Websites

The most reliable way to buy directly from indian streetwear brands is through their official websites. This is where you’ll get the newest drops, full collections, accurate product descriptions, and verified authenticity.

Official websites are ideal for:

  • Limited drops and exclusive collections
  • Full size range availability
  • Official return and exchange policies
  • Authentic, original products

If you’re buying from premium streetwear brands, official sites usually offer better packaging, product storytelling, and quality assurance.

Curated Fashion Marketplaces and Multi-Brand Stores

Some marketplaces and curated fashion platforms stock multiple streetwear brands in india, making it easier to explore new labels in one place. These platforms often work directly with brands or authorized distributors.

This option is best if you:

  • Want to compare brands quickly
  • Prefer single-cart checkout across multiple labels
  • Want access to curated collections and trending brands
  • Want to discover emerging indian streetwear brands without deep browsing

When buying from marketplaces, always check whether the platform is an authorized seller, especially for premium streetwear brands.

Sneaker Culture Stores and Streetwear Retail Platforms

Sneaker culture plays a major role in streetwear india, and several sneaker-first platforms also carry apparel drops and collaborations from indian streetwear labels.

These stores are ideal if you:

  • Care about sneaker-and-fit styling
  • Want access to exclusive collaborations
  • Prefer a streetwear-focused shopping environment
  • Want to build a complete streetwear wardrobe in one place

Many of the best streetwear brands in india gain credibility and hype through sneaker-driven spaces, because the audiences overlap heavily.

Resale Platforms and Limited Drop Communities

Some streetwear brands in india operate on limited drops, which means popular pieces can sell out quickly. In those cases, resale platforms and streetwear communities become the only way to find older collections.

However, resale comes with risk.

If you use resale platforms, always:

  • Ask for original invoice or order confirmation
  • Check stitching, labels, and print quality
  • Confirm size measurements (streetwear sizing can vary widely)
  • Avoid deals that look unrealistically cheap

Resale platforms can be useful if you are specifically searching for rare items from indian streetwear brands or limited pieces from brands like jaywalking, but authenticity verification becomes essential.

How to Avoid Fake Streetwear and Scam Sellers

As indian streetwear grows in popularity, counterfeit products become more common. This is especially true for hype-driven labels and premium streetwear brands.

To avoid fake streetwear, follow these checks:

  • Verify the seller: If you’re not buying from an official website, ensure the seller is listed as an authorized partner.
  • Check product photos carefully: Low-quality images, missing labels, or inconsistent prints are red flags.
  • Compare pricing: Premium indian streetwear brands rarely sell at extreme discounts unless it’s a verified sale event.
  • Check return policy and customer support: If a seller has vague policies or no support contact, avoid purchasing.
  • Look for customer reviews: For marketplaces, check buyer feedback and product ratings before ordering.

These steps are especially important when exploring the best streetwear brands in india, because counterfeit pieces often target the most popular labels.

How to Buy the Right Size in Indian Streetwear

Sizing is one of the biggest issues for first-time buyers. Many indian streetwear brands use oversized fits, but the definition of “oversized” can vary significantly.

To buy the right size:

  • Always check the size chart and compare measurements to your best-fitting tee or hoodie
  • Check model height and size worn if provided
  • Look for fabric details and fit type (boxy, relaxed, longline)
  • If you are between sizes, choose based on the intended silhouette

This is especially important when shopping for designer-style indian streetwear or premium fits similar to brands like jaywalking.

Buying Indian Streetwear for Reselling or Online Stores

If you’re buying indian streetwear not just for personal use but also for reselling, running a fashion store, or testing streetwear products in eCommerce, authenticity and supplier reliability become even more important.

In that case, it helps to work with verified suppliers that offer consistent product quality and predictable shipping. This is where platforms like Spocket can be useful, especially if you want access to pre-vetted suppliers and product sourcing options without relying on unknown sellers. It allows store owners to build a more dependable product pipeline while still aligning with street-style demand.

Conclusion

The rise of indian streetwear brands is not just a fashion trend — it reflects how India’s youth culture is evolving. What started as a niche movement has now become a full-scale style ecosystem built around identity, storytelling, and community. From premium designer drops to affordable everyday fits, streetwear brands in india are creating a distinct fashion space that feels global while still staying rooted in local expression.

Whether you’re exploring the best streetwear brands in india for daily wear, searching for premium labels, or looking for brands like jaywalking that deliver bold silhouettes, the growth of indian streetwear shows one thing clearly: streetwear in India is becoming a serious cultural force. And as streetwear india continues to expand, the brands leading this movement will only become more influential — both locally and on the global stage.

FAQs About Indian Streetwear Brands

What are the best Indian streetwear brands right now?

The best streetwear brands in india include labels that consistently deliver strong silhouettes, quality materials, and a clear identity. Many popular indian streetwear brands focus on oversized tees, premium drops, graphic collections, and culture-led storytelling, making them highly relevant in streetwear india today.

Which streetwear brands in India are affordable?

Many streetwear brands in india offer budget-friendly options, especially in graphic tees, oversized t-shirts, hoodies, and casual streetwear essentials. If you are exploring indian streetwear on a budget, look for brands with consistent sizing, reliable fabric quality, and good return policies rather than choosing purely based on price.

Are Indian streetwear brands available internationally?

Some indian streetwear brands ship internationally through their official websites, while others are stocked on curated fashion platforms or resale marketplaces. Premium streetwear brands are more likely to offer global shipping, but availability depends on logistics, pricing, and drop culture demand.

What are the most popular streetwear brands in India for Gen Z?

Gen Z has played a major role in expanding streetwear india, largely through social media fashion trends, reels, and street photography. The most popular streetwear brands in india for Gen Z are usually those that focus on oversized fits, bold graphics, drop culture, and accessory-driven styling.

What are some brands like Jaywalking in India?

If you like Jaywalking’s bold silhouettes and runway-inspired styling, there are several brands like jaywalking that also experiment with oversized fits, layered streetwear, and statement construction. These brands often sit in the premium segment of indian streetwear brands, where design identity and silhouette play a major role.

How do I choose the best streetwear brands in India for my style?

To choose the best streetwear brands in india, start by identifying your preferred aesthetic: minimal, graphic-heavy, luxury, or underground culture-led streetwear. Then check fit (boxy vs longline oversized), fabric weight, print quality, and return policies. This approach helps you pick the right streetwear brands in india without relying on hype.

What is the difference between streetwear and casualwear?

Casualwear focuses on comfort and basic everyday outfits, while indian streetwear is style-driven and identity-based. Streetwear often includes statement silhouettes, community influence, drop culture, and accessories like sneakers and caps. That’s why streetwear brands tend to feel more expressive and culture-first than casual clothing brands.

Why is streetwear so popular in India?

Streetwear india has grown because Gen Z sees fashion as self-expression. Social media, sneaker culture, music influence, and the rise of local creators have made indian streetwear a mainstream style category. This growth has also pushed more indian streetwear brands to experiment with drops, bold graphics, and premium fits.

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