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Introduction: E-commerce analytics involves the collection, analysis, and interpretation of data generated from online retail activities. This field provides insights into customer behavior, sales trends, website performance, and marketing effectiveness, empowering businesses to make data-driven decisions. By leveraging e-commerce analytics, retailers can optimize their websites, improve marketing strategies, enhance customer experiences, and ultimately drive sales growth.
Key Metrics in E-commerce Analytics:
Strategies for Leveraging E-commerce Analytics: