The Best Survey Apps for Shopify to Boost Customer Feedback

In today’s competitive e-commerce landscape, understanding your customers’ needs and desires is crucial. One of the best ways to gather actionable insights is through surveys. By collecting feedback directly from your customers, you can fine-tune your products, services, and overall customer experience.

For Shopify store owners, surveys are not just about asking questions—they're about gathering insights that help improve your business. Whether you want to understand what your customers love about your store, identify areas for improvement, or validate a new product idea, surveys can provide valuable answers.

In this article, we’ll explore the best survey apps for Shopify that will help you collect customer feedback, analyze responses, and implement changes to boost customer satisfaction, sales, and retention.

Let’s dive into the top survey apps and see how they can help you optimize your Shopify store.

1. SurveyMonkey: Professional Surveys with Advanced Features

When it comes to creating professional surveys, SurveyMonkey is one of the most well-known tools available. It’s ideal for Shopify store owners who want to run detailed surveys and gain in-depth insights into customer opinions.

Key Features

• Customizable Surveys: You can design surveys with different question types (multiple choice, open-ended, Likert scale, etc.) to capture a wide range of customer insights.
• Survey Logic: Skip logic allows you to create personalized surveys, ensuring customers only see relevant questions based on their previous answers.
• Advanced Analytics: SurveyMonkey provides robust data analysis tools that automatically identify trends in your survey responses, helping you make data-driven decisions.
• Shopify Integration: Easily integrate SurveyMonkey with Shopify to send surveys post-purchase or after customer service interactions, helping you gather feedback throughout the customer journey.

For example, after a customer makes a purchase, you can send them a survey asking them about their shopping experience. The insights gathered can be used to refine your store layout or improve product descriptions.

According to a Forrester Research report, 70% of businesses that implemented survey-based customer feedback processes saw significant improvements in efficiency and customer loyalty.

2. Typeform: Interactive and Engaging Surveys

If you’re looking for a survey tool that prioritizes user engagement, Typeform is a fantastic option. Known for its beautiful design and interactive interface, Typeform allows you to create surveys that are as enjoyable to complete as they are informative.

Key Features

• Engaging and Interactive: Typeform uses a conversational style that asks one question at a time, making the survey experience more engaging for your customers.
• Custom Design: With Typeform, you can fully customize surveys to match your Shopify store’s branding, including colors, fonts, and logos.
• Conditional Logic: You can personalize the survey experience by creating conditional logic that adjusts the questions based on previous answers.
• Real-Time Responses: Typeform allows you to track responses in real time, so you can analyze feedback as it comes in and take quick action.

Use Typeform to create a survey that asks customers about their product preferences, ensuring you gather feedback on what items they want to see in your next collection.

Typeform surveys have a 75% higher response rate compared to traditional surveys, due to their engaging and user-friendly format.

3. Google Forms: Simple, Free, and Effective

For Shopify store owners on a budget, Google Forms offers a free and effective way to create surveys. It may not have the advanced features of SurveyMonkey or Typeform, but it’s an incredibly powerful tool for gathering basic customer feedback.

Key Features

• Completely Free: Google Forms is free to use, making it a perfect option for Shopify merchants who are just getting started and want to avoid extra costs.
• Simple Setup: Creating surveys with Google Forms is straightforward, with an easy drag-and-drop interface.
• Customizable: You can add a variety of question types such as text responses, multiple choice, and checkboxes to customize your survey.
• Google Sheets Integration: Survey responses are automatically saved to Google Sheets, allowing you to analyze the data and track trends.

Google Forms is an ideal solution for Shopify store owners who need a no-frills survey tool to collect valuable customer feedback without breaking the bank.

4. Yotpo: Integrate Customer Reviews with Surveys

Yotpo is an excellent app for Shopify store owners who want to gather customer reviews and feedback in one place. While it is primarily known for product reviews, it also offers survey functionality, allowing you to send surveys to customers and get insights on their experiences.

Key Features

• Post-Purchase Surveys: Automatically send surveys to customers after they make a purchase, asking about their product experience, the ease of checkout, or customer service.
• Survey Customization: Customize the questions to get specific feedback on products, shipping, or other aspects of your business.
• Review Integration: Combine customer reviews and survey results to get a full picture of how customers perceive your products and services.
• Email Surveys: Send surveys directly via email to encourage higher participation rates.

For example, after a customer receives their order, you can use Yotpo to send a survey asking about the product quality and the overall shopping experience, allowing you to improve future product offerings.

5. Alchemer: Advanced Survey Features for Data-Driven Insights

Alchemer is an advanced survey platform that offers robust tools for creating professional surveys. It’s designed for Shopify store owners who need in-depth feedback and detailed data analysis.

Key Features

• Custom Survey Designs: Create surveys with custom branding to match your Shopify store’s look and feel.
• Advanced Question Types: Choose from a wide range of question types, including matrix questions, dropdowns, and ranking questions.
• Data Analysis Tools: Alchemer provides powerful tools for analyzing survey responses, helping you gain deep insights from customer feedback.
• Shopify Integration: Easily integrate Alchemer with Shopify to automate survey collection after purchases or other key customer interactions.

Alchemer is perfect for Shopify merchants who need a powerful tool for gathering detailed feedback and analyzing customer insights.

6. Survicate: Real-Time Surveys and On-Site Feedback

Survicate is an app designed to collect customer feedback directly from your Shopify store through on-site surveys. This is ideal for capturing real-time insights from visitors as they interact with your store.

Key Features

• On-Site Surveys: Display surveys as pop-ups, slide-ins, or embedded widgets on your website to gather immediate feedback.
• Targeted Surveys: Set up surveys that trigger based on customer behavior, such as when they are about to leave your store or after they’ve spent a certain amount of time on a product page.
• Real-Time Data: Collect feedback in real-time, giving you immediate insights to improve the user experience.
• Survey Templates: Use pre-designed survey templates or create custom surveys to gather specific feedback.

Survicate is great for Shopify store owners who want to capture feedback on the spot and make data-driven improvements quickly.

7. Lucky Orange: Behavior Analytics and Feedback Combined

Lucky Orange offers a suite of tools to capture customer feedback and track how they interact with your store. It combines heatmaps, session recordings, and surveys to provide comprehensive insights into customer behavior and satisfaction.

Key Features

• Heatmaps: Visualize where customers are clicking and scrolling on your website to identify areas that may need improvement.
• Session Recordings: Watch recordings of real user sessions to see how customers navigate your store and where they drop off.
• On-Site Surveys: Display surveys during or after a customer’s visit to gather feedback on their experience.
• Real-Time Analytics: Monitor customer behavior and feedback in real time, allowing for quick adjustments.

Lucky Orange is a powerful tool for Shopify store owners who want to combine surveys with behavioral insights for a holistic view of customer experience.

8. Hotjar: Collect Behavioral Feedback with Surveys and Heatmaps

Hotjar is an all-in-one tool for collecting customer feedback and tracking customer behavior. With surveys, heatmaps, and session recordings, it helps Shopify store owners gather both qualitative and quantitative data.

Key Features

• On-Site Surveys: Deploy surveys directly on your Shopify site to capture immediate customer feedback.
• Heatmaps: See where visitors are clicking, scrolling, and engaging with your site.
• Session Recordings: Watch real user sessions to identify areas of friction or confusion.
• Feedback Polls: Use simple feedback polls to quickly gauge customer sentiment and identify areas for improvement.

Hotjar is ideal for Shopify store owners who want to capture behavioral insights and survey data in one tool.

9. Crowdsignal: Simple Surveys for Quick Feedback

Crowdsignal, is a simple and easy-to-use survey tool that allows Shopify store owners to quickly gather customer feedback.

Key Features

• Customizable Surveys: Create surveys with a variety of question types, including ratings, multiple choice, and text responses.
• Easy Integration: Embed surveys directly on your Shopify store, blog, or social media.
• Real-Time Results: View survey responses in real-time, allowing you to react quickly to feedback.
• Basic Analytics: Access simple yet effective reporting to analyze the results.

Crowdsignal is perfect for Shopify merchants who need an easy and quick solution for collecting feedback from their customers.

10. Opinion Stage: Interactive Surveys and Polls for Engaging Feedback

Opinion Stage is a survey and poll tool that allows Shopify store owners to create engaging and interactive surveys for customers. With customizable design and various question types, this app is ideal for those looking to increase customer engagement while gathering valuable insights.

Key Features

• Interactive Surveys: Use images, videos, and different question types to create engaging and fun surveys.
• Real-Time Results: View survey results in real-time and use them to improve your customer experience.
• Custom Branding: Fully customize the look of your surveys to align with your Shopify store’s theme.
• Data Export: Export survey results for further analysis and reporting.

Opinion Stage is ideal for Shopify merchants who want to create interactive and engaging surveys that draw customers in and drive valuable feedback.

Conclusion: Use Surveys to Improve Your Shopify Store

Surveys are an essential tool for understanding your customers’ needs, preferences, and pain points. By using the best survey apps for Shopify, you can collect valuable feedback that will help you improve your store’s performance, optimize your products, and enhance the overall customer experience.

Start implementing these apps today and unlock the potential of customer feedback to grow your store. While you're optimizing your store, make sure to also enhance your product sourcing with Spocket. Start with Spocket today and take your store to the next level!